Growth Marketer

Promact Infotech Pvt. Ltd.

Vadodara

On-site

INR 1,200,000 - 2,400,000

Full time

7 hours ago

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Job summary

Promact Infotech Pvt. Ltd. Vadodara is seeking a data‑driven Growth Marketer to drive acquisition, conversion and retention by blending paid media, SEO, content, lifecycle automation and growth experiments.

The role covers planning and optimizing paid campaigns on Meta and Google, owning conversion tracking and analytics, improving landing pages and funnels, and using AI driven workflows to move faster. It calls for strong analytical skills, a bias for testing ideas rather than waiting for

Qualifications

Experience in growth marketing with data‑driven decision making.
Proven track record in paid media, SEO and content channels.
Strong analytics, testing mindset and cross‑functional collaboration.

Responsibilities

Plan, launch and optimize paid campaigns across Meta, Google, LinkedIn and other channels.
Drive user acquisition, lead generation and sales aligned with business goals.
Set up and maintain conversion tracking with pixels, GA4, and UTM parameters.
Monitor CPC, CTR, CPA, ROAS and funnel performance daily.
Run growth experiments and A/B tests with product and tech teams.
Improve landing pages and conversion rates with value propositions for audiences.
Improve on‑page and off‑page SEO and optimize content for AI answer engines.
Design and manage lifecycle journeys across email and WhatsApp.
Conduct audience research, keyword discovery and competitive benchmarking.
Collaborate with designers and creators to produce ad creatives and scripts.
Use AI tools and automation to streamline campaign tracking and reporting.
Stay updated with platform changes and growth trends.

Skills

Meta Ads

Google Search Ads

LinkedIn Ads

Budget Management

Bidding Strategy

Performance Marketing

Conversion Tracking

GA4

UTM Tracking

Landing Page Optimization

A/B Testing

SEO

Audience Segmentation

Campaign Analytics

CRO

ROAS Optimization

Data Analysis

AI Tools

Digital Marketing

Education

Tools

SEMrush

Moz

Screaming Frog

HubSpot

Zoho CRM

Microsoft Clarity

Hotjar

Canva

HeyGen

Higgsfield AI

Zapier

ChatGPT

Webflow

Job description

Promact Infotech Private Limited Vadodara 2 - 5 years Full Time Permanent 1 opening

Growth Marketer

We are looking for a curious, data driven and hands‑on Growth Marketer to drive acquisition, conversion and retention by combining performance marketing with SEO, content, lifecycle automation and growth experiments. The role covers planning and optimizing paid campaigns on Meta and Google, owning conversion tracking and analytics, improving landing pages and funnels, and using AI driven workflows to move faster. It calls for strong analytical skills, a bias for testing ideas rather than waiting for instructions, and comfort working alongside product, design, tech and sales teams, especially within the IT, SaaS, legal‑tech and e‑commerce space such as BharatLaw.ai.

Plan, launch and optimize paid campaigns on Meta Ads, Google Search Ads, LinkedIn and other channels across markets including India, the US and the UK
Drive user acquisition, lead generation and sales aligned with business objectives, managing monthly ad budgets and bids to maximize ROI and reduce CPA
Set up and maintain conversion tracking using Meta and Google pixels, Meta CAPI, Google Tag Manager, GA4 and UTM parameters, working with developers on QA for accurate attribution
Monitor and optimize CPC, CTR, CPA, ROAS and conversion rate daily, and use Microsoft Clarity and GA4 to find funnel drop‑offs
Run growth experiments and A/B tests on ad creatives, copy, landing pages and lead magnets together with product and tech teams
Improve landing pages and conversion rates with sales and product teams through specific value propositions, audiences and CTAs
Improve on‑page and off‑page SEO and optimize content for AI answer engines to grow organic traffic and visibility
Design and manage lifecycle automation journeys across email and WhatsApp, covering welcome, cart abandonment, post‑purchase and re‑engagement
Conduct audience segmentation, keyword research and competitor benchmarking to inform campaign and positioning strategy
Collaborate with designers and content creators and use AI tools such as HeyGen, Higgsfield AI and Canva to produce ad creatives, video scripts and social content
Use AI and automation tools such as Claude and Zapier to streamline campaign tracking and reporting
Stay updated with platform changes, algorithm updates, AI driven marketing tools and growth trends

Skills & technologies

Must Have

Meta Ads Google Search Ads LinkedIn Ads Budget Management Bidding Strategy Performance Marketing Conversion Tracking Meta Pixel Meta CAPI Event Tracking Google Tag Manager UTM Tracking GA4 Google Search Console Campaign Analytics A/B Testing CRO Landing Page Optimization Funnel Analysis On‑Page SEO Content Marketing Keyword Research Audience Segmentation ROAS Optimization CPA Optimization Data Analysis

Good to Have

SaaS Marketing Legal‑Tech Marketing E‑Commerce Marketing AEO Off‑Page SEO SEMrush Moz Screaming Frog Brevo Loops Interakt Email Automation WhatsApp Automation HubSpot Zoho CRM Microsoft Clarity Hotjar Claude Zapier ChatGPT Lovable HeyGen Higgsfield AI Canva Webflow WordPress Shopify Wix Studio Influencer Marketing Affiliate Marketing Social Media Marketing

What you bring

Analytical thinking and problem solving, turning data into specific actions

Bias for action and testing ideas without waiting for instructions

Cross functional collaboration with product, design, tech and sales teams

Clear communication of data driven recommendations

Curiosity and continuous learning of new platforms and AI tools

Performance Indicators (KPIs)