Growth Marketer

Tecnoprism Pte Ltd; Vadodara; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Tecnoprism Pte Ltd in Vadodara seeks a data-driven Growth Marketer to blend performance marketing, SEO, content, and automation to drive acquisition, conversion, and retention. You will plan paid campaigns on Meta, Google, and LinkedIn across India, the US, and the UK, owning analytics and attribution.

Collaborate with product, design, tech, and sales teams in IT, SaaS, and e-commerce spaces to optimize funnels, landing pages, and lifecycle journeys, using AI tools to move fast and test ideas

Qualifications

• Hands-on with Meta Ads & Google Ads, including budgeting & bidding.

Responsibilities

• Plan, launch, and optimize paid campaigns on Meta, Google, LinkedIn across India/US/UK.

Skills

Meta Ads

Google Ads

SEO

A/B testing

GA4

CRO

Landing pages

Tools

SEMrush

Moz

Screaming Frog

Brevo

Loops

Interakt

HeyGen

Higgsfield AI

Canva

Claude

Zapier

ChatGPT

Lovable

Webflow

WordPress

Shopify

Job description

Looking for Immediate joiners.

Role Summary

We are looking for a curious, data-driven, and hands-on Growth Marketer to drive acquisition, conversion, and retention by combining performance marketing with SEO, content, lifecycle automation, and growth experiments. The ideal candidate will plan and optimize paid campaigns on Meta and Google, own conversion tracking and analytics, improve landing pages and funnels, and use AI-driven workflows to move faster. This role requires strong analytical skills, a bias for testing ideas before waiting for instructions, and comfort working with product, design, tech, and sales teams, especially within the IT, SaaS, legal-tech, and e-commerce space (e.g., BharatLaw.ai).

Key Responsibilities

• Plan, launch, and optimize paid campaigns on Meta Ads, Google Search Ads, LinkedIn, and other channels across markets such as India, the US, and the UK
• Drive user acquisition, lead generation, and sales aligned with business objectives, while managing monthly ad budgets and bids to maximize ROI and reduce CPA
• Set up and maintain conversion tracking using Meta/Google pixels, Meta CAPI, Google Tag Manager, GA4, and UTM parameters, working with developers on QA for accurate attribution
• Monitor and optimize key metrics (CPC, CTR, CPA, ROAS, conversion rate) daily, and use Microsoft Clarity and GA4 to find funnel drop-offs
• Run growth experiments and A/B tests on ad creatives, copy, landing pages, and lead magnets with product and tech teams
• Improve landing pages and conversion rates in collaboration with sales and product teams, with specific value propositions, audiences, and CTAs
• Improve on-page and off-page SEO and optimize content for AI answer engines (AEO) to grow organic traffic and visibility
• Design and manage lifecycle automation journeys (welcome, cart abandonment, post-purchase, re-engagement) across email and WhatsApp
• Conduct audience segmentation, keyword research, and competitor benchmarking to inform campaign and positioning strategy
• Collaborate with designers and content creators, and use AI tools (HeyGen, Higgsfield AI, Canva) to produce ad creatives, video scripts, and social content
• Use AI and automation tools (Claude, Zapier, and similar) to streamline campaign tracking and reporting
• Stay updated with platform changes, algorithm updates, AI-driven marketing tools, and growth trends

Must-Have Skills

• Hands-on experience with Meta Ads and Google Search Ads, including budget management and bidding strategy
• Strong understanding of performance metrics and conversion tracking (pixels, Meta CAPI, GTM, event tracking)
• Working knowledge of GA4, Google Search Console, UTM tracking, and similar analytics tools
• Experience with A/B testing, CRO, and landing page optimization
• Understanding of on-page SEO and content marketing
• Excellent analytical and problem-solving skills, with the ability to turn data into specific actions

Preferred candidate profile

• Experience with SaaS, legal-tech, or e-commerce marketing
• Knowledge of AEO, off-page SEO, and tools like SEMrush, Moz, and Screaming Frog
• Experience with email and WhatsApp automation tools (Brevo, Loops, Interakt) and CRMs

(HubSpot, Zoho)

• Familiarity with Microsoft Clarity or Hotjar for funnel and session analysis
• Hands-on use of AI and automation tools (Claude, Zapier, ChatGPT, Lovable) in marketing

workflows

• Working knowledge of landing page builders and CMS platforms (Webflow, WordPress, Shopify, Wix Studio)
• Familiarity with social media, influencer, and affiliate performance models

Performance Indicators (KPIs)

• Cost per Lead (CPL) and Cost per Acquisition (CPA)
• Return on Ad Spend (ROAS) and Sales Generated
• Click-through Rate (CTR)
• Conversion Rate and Funnel Drop-off Rate
• Quality and Volume of Leads Generated
• Organic Traffic Growth
• Lifecycle Revenue Recovered (e.g., abandoned carts)