Senior Digital Marketing Manager – Performance Marketing

Zolve; Bengaluru; Hybrid; INR 3,000,000 - 5,400,000; Full time

Job summary

A leading fintech company in Bengaluru is seeking a Senior Digital Marketing Manager to own and optimize performance marketing strategies. This role focuses on driving revenue through various channels including Google Ads and Affiliate Marketing. The ideal candidate will have 4–7 years of experience in performance marketing within a product-focused environment, strong analytical skills, and is adept at cross-functional collaboration. Certifications in Google Ads and similar platforms are a plus. Join us to lead marketing efforts in a growing firm!

Qualifications

• 4–7 years of experience in revenue-led performance marketing.
• Mandatory experience in an online, product-based company, preferably fintech.
• Proven success in scaling paid and affiliate channels with revenue accountability.
• 4–7 years of experience in revenue-led performance marketing.
• Experience in online, product-based companies (fintech preferred).
• Proven success in scaling paid and affiliate channels with clear revenue accountability.

Responsibilities

• Own end-to-end revenue performance marketing strategy across various platforms.
• Plan, execute, and optimize campaigns focusing on profitability.
• Build and scale Affiliate Marketing programs across partners.
• Plan, execute, and optimize campaigns with profitability and revenue scale.
• Build data-driven campaign frameworks to maximize ROAS and reduce CPA.
• Run A/B experiments across creatives, audiences, bidding strategies, and funnels.
• Collaborate with Product, Analytics, and Design to improve conversion and reduce revenue leakage.

Skills

Performance Marketing

Google Ads

Affiliate Marketing

Data Analysis

Communication

Education

Bachelor’s or Master’s degree in Marketing or Business Administration

Google Ads/Meta Blueprint certifications

Tools

Google Analytics

Meta Business Manager

Mixpanel

AppsFlyer

Mixpanel / AppsFlyer

Job description

ABOUT ZOLVE

Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.

Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.

As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey.

JOB DESCRIPTION

Role: Senior Digital Marketing Manager – Performance Marketing

Location: Bengaluru

Employment Type: Full-Time

We are looking for a revenue-driven Performance Marketing leader (IC role) who can independently own, scale, and optimize acquisition and monetization across paid and affiliate channels. This role carries direct accountability for revenue contribution, CAC, ROAS, and growth efficiency in a fast-paced, product-led fintech environment.

RESPONSIBILITIES

Revenue Ownership & Growth

• Own end-to-end revenue performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Affiliate Marketing, and emerging paid channels

• Drive acquisition, activation, retention, and monetization aligned to ROAS, CAC, LTV, and payback targets

• Forecast and track channel-level revenue contribution and efficiency

Execution & Optimization

• Plan, execute, and continuously optimize campaigns with a strong focus on profitability and revenue scale

• Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA

• Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels

• Partner closely with Product, Analytics, and Design teams to improve conversion rates and reduce revenue leakage

Affiliate & Channel Expansion

• Build and scale Affiliate Marketing programs across partners, publishers, and platforms

• Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution

• Identify new channels, growth experiments, and scaling opportunities including programmatic platforms

Data, Reporting & Budget Ownership

• Own performance reporting across ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance

• Manage and optimize multi-crore monthly ad budgets with strict ROI discipline

• Stay ahead of platform updates, industry trends, and performance best practices

Note: This is a hands‑on individual contributor role with full ownership of strategy and execution.

QUALIFICATIONS

Education

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field

• Google Ads, Meta Blueprint, and Programmatic certifications are a plus

Experience:

• 4–7 years of experience in revenue‑led performance marketing

• Mandatory experience in an online, product‑based company (fintech preferred)

• Proven success in scaling paid and affiliate channels with clear revenue accountability

• Strong hands‑on expertise in Google Ads, Meta Business Manager, Affiliate platforms, and other paid channels

• Experience with analytics and attribution tools such as Google Analytics, Mixpanel, AppsFlyer, etc.

• Strong analytical mindset with a deep understanding of funnels, unit economics, and growth trade‑offs

• Excellent communication and cross‑functional collaboration skills.

Good to Have:

• Experience driving performance marketing for the US market

• Exposure to Programmatic platforms such as DV360, The Trade Desk, or equivalent