Lead Marketing Manager

IQWorks Technologies Private Limited; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

IQWorks Technologies Private Limited is looking for a Lead Marketing Manager to establish and grow the marketing function from the ground up. You will define the overall marketing strategy, focusing on demand generation, brand positioning, and content strategy while collaborating closely with the founders and sales team.

This hands-on leadership role demands a mix of strategic thinking and execution ability. The ideal candidate will have over 5 years of B2B marketing experience and a proven track record in driving measurable pipeline growth.

Qualifications

• 5+ years of B2B marketing experience, with at least 2 years in a senior role.
• Proven track record of measurable demand generation.
• Strong command of digital marketing channels.

Responsibilities

• Define and execute marketing strategy across various channels.
• Build demand generation programs for sales pipeline.
• Lead content strategy and manage external partnerships.

Skills

B2B marketing experience

Demand generation programs

Content marketing

Excellent writing skills

Team scaling

Tools

HubSpot Marketing Hub

Job description

As Lead Marketing Manager at IQWorks, you will own and build our marketing function from the ground up. You will define the strategy across demand generation, content, brand, and product marketing, and execute the campaigns that drive pipeline and establish IQWorks as the trusted name in AI-powered data protection. You will work directly with the founders and sales to align messaging with revenue goals, and you will set the foundation for a marketing team as the company scales. This is a hands‑on leadership role for someone who can both set strategy and ship the work.

Responsibilities

• Define and execute the overall marketing strategy across demand generation, content, brand, and product marketing
• Build and run demand generation programs that drive qualified pipeline for the sales team
• Own the IQWorks brand, voice, and positioning across the website, campaigns, and external communications
• Lead content strategy — thought leadership, case studies, product launches, and SEO
• Build the founder and executive brand — ghostwrite and run LinkedIn and thought‑leadership programs that turn leadership into a demand channel
• Plan and execute product launches in close partnership with product and sales
• Measure, report, and optimize marketing performance against pipeline and revenue targets
• Manage external agencies, freelancers, and vendors, and hire the first members of the marketing team as we grow
• Partner with the founders to shape company narrative and category positioning

Requirements

• 5+ years of B2B marketing experience, with at least 2 years in a lead or senior role
• Proven track record building demand generation programs that drive measurable pipeline
• Strong command of content marketing, brand, and digital channels (SEO, paid, email, social)
• Hands‑on execution ability paired with strategic thinking — you can both plan and ship
• Experience working closely with sales to align marketing with revenue goals
• Excellent writing and storytelling skills, with the ability to make a technical product accessible
• Comfort operating as a team of one initially and scaling a function in a fast‑moving startup

Nice to Have

• Experience marketing data privacy, security, compliance, or developer/technical products
• Familiarity with data privacy regulations (DPDPA, GDPR, HIPAA, or similar)
• Hands‑on experience with HubSpot Marketing Hub for campaigns, email, and automation
• Track record building founder or executive personal brands and thought‑leadership programs (LinkedIn, podcasts, speaking)
• Experience marketing to enterprise buyers in India or the Middle East
• Prior experience as an early marketing hire at an early‑stage startup