Marketing Lead

Wizr AI; Ernakulam; On-site; INR 1,800,000 - 3,600,000; Full time

Job summary

Wizr AI in Kochi, India seeks a Marketing Lead to own the plan and execution end to end, setting the content and channel strategy, then delivering it by coordinating internal teams, agencies, freelancers and partners. With 6-8 years in B2B marketing, you will write and edit as well as direct, and you will be accountable for pipeline contribution, brand visibility and the quality of Wizr's content.

This role starts as a hands-on solo position with scope to build a marketing team over the next

Qualifications

• 6-8 years of B2B marketing experience in technology, SaaS, IT services or consulting.
• Strong track record in content strategy and content marketing with a portfolio you led or wrote.
• Hands-on experience running B2B social media, especially LinkedIn, including organic and paid.
• Experience planning and running multi-channel campaigns that produced measurable leads and pipeline.
• Strong writing and editing skills to make technical topics clear to business buyers.
• Ability to use AI tools to create content and creatives as needed.
• Experience managing agencies, freelancers, and vendors, and working with senior stakeholders.
• Knowledge of SEO, marketing automation, CRM and web analytics tools (HubSpot, Salesforce, GA).
• Comfort leading as the sole marketer in a small, fast-moving team.

Responsibilities

• Set the content strategy and editorial calendar across blogs, case studies, white papers, web pages, video and email.
• Turn subject-matter expertise from engineers and consultants into clear thought leadership.
• Produce customer stories and proof points with delivery teams and clients.
• Own SEO and visibility in AI search from keyword strategy through on-page optimisation.
• Run LinkedIn and other social channels, build advocacy programmes and manage paid social campaigns.
• Plan and manage integrated campaigns across email, paid, webinars, events and account-based marketing.
• Manage the website as a lead-generation asset: landing pages, conversion paths and forms.
• Work with sales on lead quality, follow-up and nurture programmes; equip sales with decks and content.
• Brief, manage and review agencies, freelancers, designers and vendors; report monthly on pipeline, traffic, engagement and ROI.

Skills

B2B marketing

Content strategy

Content marketing

Social media marketing

Lead generation

Multi-channel campaigns

Technical writing

AI content creation

Agency/vendor management

SEO

Marketing automation

CRM

Web analytics

Education

Bachelor's degree

Marketing/communications/business qualification

Tools

HubSpot

Salesforce

Google Analytics

Job description

Marketing Lead

Job Description Wizr AI

9 October 2026

About Wizr

Wizr AI is an enterprise AI services and engineering company that helps organisations automate operations and ship software faster with AI. We build AI agents, assistants and agentic workflows for functions such as customer support, IT support and finance, and deliver AI-powered product engineering and legacy modernisation.

Our customers are enterprises in pharma and life sciences, automotive, education and technology. Wizr is SOC 2 Type II and ISO 27001 certified, with offices in United States and Infopark, Kochi. (wizr.ai)

The role

The Marketing Lead is Wizr's single point of contact for marketing, owning the plan and its execution end to end. You will set the content and channel strategy, then deliver it by coordinating internal teams, agencies, freelancers and partners.

This is a hands-on role for someone with 6-8 years in B2B marketing. You will write and edit as well as direct, and you will be accountable for pipeline contribution, brand visibility and the quality of everything Wizr publishes.

This role will start as a single person hands-on role, with a charter to build the marketing team over next couple of years.

What you’ll do

Content strategy and content marketing

• Set the content strategy and editorial calendar across blogs, case studies, white papers, web pages, video and email.
• Turn subject‑matter expertise from engineers and consultants into clear, credible thought leadership.
• Produce customer stories and proof points with delivery teams and clients.
• Own SEO and visibility in AI search, from keyword strategy through on‑page optimisation.

Social media

• Run Wizr's LinkedIn and other social channels, including the content mix, cadence and community engagement.
• Build an executive and employee advocacy programme to extend leadership voices.
• Plan and manage paid social campaigns with clear targeting and budgets.

Demand generation and campaigns

• Plan and run integrated campaigns across email, paid, webinars, events and account‑based marketing.
• Manage the website as a lead‑generation asset: landing pages, conversion paths and forms.
• Work with sales on lead quality, follow‑up and nurture programmes.
• Equip sales with decks, one‑pagers, battle cards and proposal content.

Brand, PR and events

• Keep the brand consistent in voice and design across every touchpoint.
• Manage analyst listings, review sites, awards, press releases and media relationships.
• Plan Wizr's presence at industry events, conferences and partner programmes.

Run the marketing engine

• Brief, manage and review the work of agencies, freelancers, designers and vendors.
• Coordinate inputs and approvals across leadership, sales, product and delivery.
• Report monthly on pipeline contribution, traffic, engagement and campaign ROI, and act on the results.

What you bring

• 6-8 years of B2B marketing experience, ideally in technology, SaaS, IT services or consulting.
• A track record in content strategy and content marketing, with a portfolio of work you led or wrote.
• Hands‑on experience running B2B social media, especially LinkedIn, across organic and paid.
• Experience planning and running multi‑channel campaigns that produced measurable leads and pipeline.
• Strong writing and editing skills, with the ability to make technical topics clear to business buyers.
• Ability to use AI tools to create content and creatives as needed.
• Experience managing agencies, freelancers and vendors, and working with senior stakeholders.
• Working knowledge of SEO, marketing automation, CRM and web analytics tools such as HubSpot, Salesforce and Google Analytics.
• Comfort working independently as the lead marketer in a small, fast‑moving team.
• Experience marketing to US or other international enterprise buyers.
• A bachelor's degree; a qualification in marketing, communications or business is a plus.

Nice to have

• Experience marketing AI, automation or enterprise software services.
• Account‑based marketing experience with enterprise accounts.
• Experience with analyst relations and review platforms such as G2.