Sr Marketing Manager (Demand & Product)

Compunet Connections; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Compunet Connections in Bengaluru is hiring a Senior Marketing Manager (Demand Product) to own our marketing engine end-to-end during a scale-up phase. This is a senior, hands-on, builder-flavored role with the trust of a marketing leader until a Head of Marketing is hired.

You will own demand generation, CRM/Lifecycle automation in HubSpot, SEO and AI-driven search visibility, paid acquisition, landing-page CRO, events, and clear product positioning that enables sales.

Qualifications

• 5-8 years of marketing experience total with 3 years in B2B SaaS.
• Personally owned a demand gen number (ROI, CPA, pipeline).
• Shipped HubSpot or equivalent workflows in production.
• Launched a product/feature with end-to-end positioning and messaging.
• AI-first operator with 3 production AI workflows built in the last 90 days.

Responsibilities

• Own demand gen: LinkedIn ads, Google ads, emails, retargeting, webinars.
• Architect HubSpot CRM lifecycle automation and activation flows.
• Drive SEO and AI-based search visibility, CRO of landing pages.
• Lead sales enablement: positioning, battlecards, decks, case studies.
• Plan events and trade shows; build AI workflows to multiply output.
• Direct the creative team and hire 2-3 marketers in the next year.

Skills

Demand generation

HubSpot workflows

B2B SaaS marketing

AI workflows

Product positioning

Tools

HubSpot

Marketo

Pardot

Customer.io

Job description

Our client is a B2B SaaS company building the worlds first psychology-based personality intel and prospect discovery platform. We help businesses find, understand, and convert the right buyers - combining a curated global contact database with AI-powered personality and buyer intelligence. Weve crossed $1M ARR, serve 150+ customers across 32+ countries, and are headquartered in Bengaluru.

The role

We're hiring a Senior Marketing Manager (Demand Product) to own Our clients marketing engine end-to-end during our scale-up phase. This is a senior, hands-on, builder-flavored role with the scope and trust of a marketing leader - until we bring in a dedicated Head of Marketing in the next 9-18 months.

You will own demand generation, HubSpot/CRM operations, lifecycle email, SEO and LLM-search visibility, paid acquisition, landing page CRO, events, and product positioning + sales enablement. You'll work directly with the founders and Sales lead, and you'll have a small creative team (designer + content) reporting to you from day one.

What you'll own

• Demand gen PL: LinkedIn ads, Google ads, cold email, retargeting, webinars. ROI-driven, dashboarded, scaling monthly.
• CRM lifecycle: Architect HubSpot. Build automation that moves users from sign-up activated customer.
• SEO + AI search: Organic traffic, landing page CRO, and visibility in LLM-based search (ChatGPT, Claude, Gemini).
• Sales enablement: Refreshed positioning, battlecards, pitch deck, case studies, ICP documentation. Make Sales job easier.
• Events field ops: Trade show strategy, booth experience, lead capture, follow-up.
• AI orchestration: Build production AI workflows that multiply your teams output. Not "use ChatGPT for copy" - build agents and automations that ship.
• Team: Direct the existing creative team. Hire 2-3 marketers under you over the next 12 months.

What were looking for

Mandatory:

• 5-8 years total marketing experience, with 3 years in B2B SaaS
• Has personally owned a demand gen number (channel ROI, CPA, pipeline contribution)
• Has shipped HubSpot or equivalent (Marketo, Pardot, Customer.io) workflows in production - not "managed a team that did it"
• Has launched a product or feature with positioning + messaging owned end-to-end
• AI-first operator: can demonstrate 3 production AI workflows youve personally built in the last 90 days

Strongly preferred:

• B2B SaaS targeting Indian buyers OR global enterprise - direct experience with our ICP shape
• Sales intelligence, sales enablement, RevTech, or adjacent category exposure