Lead Generation Specialist

ProPlus Data; Pune District; On-site; INR 450,000 - 700,000; Full time

Job summary

ProPlus Data is seeking a Lead Generation Specialist for an on-site role in Mulshi, Pune District, India. You will identify and qualify opportunities, build prospect lists, and initiate contact across calls, emails and social channels to fuel the sales pipeline.

Collaborating with sales and marketing, you will align lead criteria, track performance, and refine outreach strategies based on data insights. You will document activities in CRM and report on metrics to drive growth.

Qualifications

• B2B prospecting and lead qualification.
• Experience with BANT qualification.
• Experience with MQL and HQL campaigns.
• Whitepaper/content-based lead generation experience.
• MS Excel and internet research skills.
• Strong communication and target-oriented approach.

Responsibilities

• Identify and qualify new business opportunities by sourcing prospect data.
• Research potential customers and build/maintain prospect lists.
• Initiate outreach via calls, emails and social channels.
• Nurture leads to move them into the sales pipeline.
• Collaborate with sales and marketing to align lead criteria.
• Track lead performance and refine outreach strategies.
• Document activities in CRM and report lead generation metrics.

Tools

CRM tools

Job description

Company Description

ProPlus Data is a Data-as-a-Service (DaaS) provider delivering comprehensive 360-degree data for the sales and marketing landscape. The company offers contact data, intent data, technographic data, and insights into next technology purchases to help clients make informed decisions. ProPlus Data also supports strategic planning through ICP and TAM predictions and detailed buyer persona insights. In addition, the company supplies marketing qualified leads (MQLs) and voice-verified leads, enabling clients to drive targeted, high-quality outreach and sales growth.

Role Description

The Lead Generation Specialist is a full-time, on-site role based in Mulshi. This position focuses on identifying and qualifying new business opportunities by sourcing and validating prospect data across target markets. Day-to-day responsibilities include researching potential customers, building and maintaining prospect lists, initiating contact through calls, emails, and social channels, and nurturing leads to move them into the sales pipeline. The role also involves collaborating closely with the sales and marketing teams to align lead criteria, track lead performance, and refine outreach strategies based on data insights. The specialist is expected to use CRM and related tools to document activities, update lead status, and report on lead generation metrics.

Qualifications

• B2B prospecting & lead qualification
• Hands-on experience with BANT qualification
• Experience with MQL & HQL campaigns
• Whitepaper/content-based lead generation experience
• MS Excel & internet research skills
• Strong communication and target-oriented approach