Lead Generation Specialist

Bridging Technologies; Mohali; On-site; INR 300,000 - 600,000; Full time

Job summary

Bridging Technologies is seeking a Lead Generation Specialist for an on-site role in Mohali to identify and nurture new business opportunities. You will research target markets, contact potential clients via calls, emails, and social platforms, and schedule meetings or demos for the sales team.

Collaborating with sales and marketing, you will refine outreach campaigns, track lead engagement, and provide performance insights.

Qualifications

• Experience building and maintaining a robust lead pipeline.
• Strong ability to engage prospects, present solutions clearly, and manage follow-ups.

Responsibilities

• Identify, qualify, and nurture new leads to support the sales pipeline.
• Research target markets and prospect through multiple channels (phone, email, social).
• Schedule meetings or demos for the sales team and track lead engagement.
• Collaborate with sales and marketing to refine lead-generation strategies and campaigns.
• Provide regular reporting on lead activity and opportunities for improvement.

Skills

Lead generation

Prospecting

CRM proficiency

Communication skills

Market research

Education

Bachelor's degree in Business/Marketing

Tools

CRM software

Job description

Company Description Bridging Technologies empowers modern businesses with software solutions that streamline checkout, payments, credit management, and debt collection, while also delivering AI-powered marketing systems to strengthen digital strategies. With collaborative teams operating across regions, the company provides seamless, scalable technology tailored to evolving business needs. Its products—such as Denefits, Practina, Credee, CoolCredit, LendeeApp, Recuvery, and FinanceMutual™—serve a wide range of use cases from payment optimization to healthcare finance. Bridging Technologies supports clients across international markets, including the US, the UK, Australia, and several other countries. Guided by a clear vision and mission, the organization focuses on innovation, business efficiency, and long-term partnerships.
Role Description The Lead Generation Specialist will be responsible for identifying, qualifying, and nurturing new leads to support the sales pipeline and business growth. This full-time, on-site role is based in the Mohali district and involves researching target markets, prospecting through multiple channels, and maintaining accurate records in CRM tools. Day-to-day activities include reaching out to potential clients via calls, emails, and social platforms, scheduling meetings or demos for the sales team, and tracking lead engagement and conversion metrics. The role also requires close collaboration with sales and marketing teams to refine lead-generation strategies, optimize outreach campaigns, and provide feedback on lead quality. Consistent reporting on lead activity, performance, and opportunities for improvement is expected.
Qualifications

• Candidates should possess strong Lead Generation and New Leads management skills for building and maintaining a robust pipeline.
• Candidates should possess effective Communication skills to engage prospects, present solutions clearly, and handle follow-ups professionally.
• Candidates should possess solid Sales abilities to qualify prospects, understand client needs, and support deal progression.
• Candidates should possess Research skills to identify target segments, analyze market trends, and discover new business opportunities.
• Relevant experience in B2B lead generation or inside sales, preferably in SaaS, fintech, or technology services.
• Familiarity with CRM software and lead-tracking tools, along with basic data analysis and reporting skills.
• Ability to work on-site in Mohali district, manage time effectively, and meet performance targets.
• Undergraduate degree in Business, Marketing, Communications, or a related field is beneficial; equivalent practical experience is also valued.