Lead Generation Specialist

Talentrouters; Chennai District; On-site; INR 400,000 - 700,000; Full time

Job summary

Talentrouters in Chennai (Work from Office) is hiring a Lead Generation & Pre Sales Specialist to identify, engage, and qualify prospective clients for our IT solutions and services. You will build the top of the sales funnel through outbound and inbound prospecting across international markets.

Requires 1–3 years of experience and an MBA or related degree. You will research decision-makers, craft personalized outreach via LinkedIn, email, and calls, and collaborate with sales and marketing to

Qualifications

• MBA in Marketing or related field with strong academic record.
• Bachelor's/MBA with 65%+ in UG/PG.

Responsibilities

• Identify and research potential clients through online sources and databases.
• Generate qualified leads through cold outreach, email campaigns, and social channels.
• Build and maintain a healthy pipeline across international markets.

Skills

Lead generation

Outbound prospecting

Research

CRM tools

LinkedIn Sales Navigator

Email outreach

Communication skills

IT services knowledge

Education

MBA in Marketing

Bachelor's degree in Business Administration

Tools

HubSpot

Salesforce

Zoho CRM

LinkedIn Sales Navigator

Lemlist

Apollo

Outreach

Job description

Lead Generation & Pre Sales Specialist

Location: Chennai ( Work from Office)

Experience: 1 to 3 Years

Qualification: MBA

Notice Period - Immediate joiner / 15 days

Job Overview

We are looking for a driven and target-oriented Lead Generation Specialist to identify, engage, and qualify prospective clients for our IT solutions and services. The ideal candidate will have strong research skills, a knack for identifying decision-makers, and the ability to build the top of our sales funnel through outbound and inbound prospecting across international markets.

Key Responsibilities

• Identify and research potential clients through LinkedIn, industry databases, company websites, and other online sources.
• Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other digital prospecting channels.
• Build and maintain a healthy pipeline of prospects across target international markets.
• Qualify leads based on defined criteria (budget, authority, need, timeline) before handing off to the sales team.
• Schedule discovery calls and product demos for the sales/pre-sales team.
• Maintain accurate and up-to-date records of leads, activities, and outcomes in the CRM.
• Conduct market research to identify new business opportunities, verticals, and target accounts.
• Craft personalized outreach messages and email sequences that resonate with target personas.
• Collaborate closely with sales and marketing teams to refine targeting and messaging strategies.
• Track and report on lead generation metrics (response rates, conversion rates, pipeline value).

Required Qualifications

• MBA in Marketing or Bachelor's degree in Business Administration, IT, or related discipline.
• Academic performance of 65% and above throughout UG and PG.

Experience Requirements 1 to 3 years of experience in:

• Lead Generation / Demand Generation
• Inside Sales or Business Development
• International Outbound Prospecting
• CRM-driven Sales Support

Required Skills

• Strong understanding of lead generation and outbound prospecting techniques.
• Hands-on experience with LinkedIn Sales Navigator, email outreach tools, or similar prospecting platforms.
• Excellent verbal and written communication skills.
• Ability to research and identify key decision-makers within target organizations.
• Working knowledge of CRM tools (e.g., HubSpot, Salesforce, Zoho).
• Good understanding of IT services, software solutions, cloud technologies, or digital transformation offerings.
• Strong analytical mindset with the ability to prioritize high-potential leads.
• Proficiency in Microsoft Office Suite.

Preferred Competencies

• Persistent, resilient, and target-driven approach.
• Strong objection-handling and rapport-building skills.
• Ability to work independently in a fast-paced environment.
• Self-motivated with a strong customer-centric mindset.
• Familiarity with sales engagement platforms (e.g., Apollo, Outreach, Lemlist) is a plus.

Selection Criteria

• Bachelor's/MBA Degree
• 1 to 3 Years of Relevant Lead Generation / Inside Sales Experience
• UG & PG Academic Score Above 65%
• Strong Prospecting and Research Skills
• Experience with CRM and Outreach Tools
• Excellent Communication Skills