Job Summary
We are looking for a results-driven Lead Generation Specialist with experience in B2B lead generation for the Indian IT and software services market. The candidate will be responsible for identifying potential clients, researching companies, connecting with key decision-makers, executing targeted outreach campaigns, and generating qualified business opportunities across India.
The ideal candidate should understand the Indian business ecosystem, have strong communication skills in English and Hindi, and possess experience generating leads for software development, SaaS, AI automation, ERP, CRM, and IT consulting services.
Key Responsibilities
- Identify and generate qualified B2B leads from Indian startups, SMEs, mid-sized companies, enterprises, and technology businesses.
- Research target companies, their business operations, technology requirements, and potential digital transformation opportunities.
- Identify and connect with Founders, CEOs, CTOs, CIOs, IT Heads, Product Managers, and other key decision-makers.
- Execute outbound lead generation through cold calling, cold emailing, LinkedIn outreach, WhatsApp Business, and professional networking.
- Generate business opportunities for custom software development, SaaS development, AI automation, ERP, CRM, mobile applications, cloud solutions, and IT staff augmentation.
- Build and maintain prospect databases using LinkedIn Sales Navigator, Apollo.io, IndiaMART, Justdial, company websites, and other relevant platforms.
- Develop industry-specific lead lists targeting healthcare, manufacturing, logistics, retail, eCommerce, education, fintech, and other business sectors.
- Qualify leads based on business requirements, project scope, budget, decision-making authority, and implementation timelines.
- Schedule qualified discovery meetings with the Sales, Business Development, and Pre-Sales teams.
- Maintain accurate lead information, follow-up activities, and opportunity status in CRM systems.
- Coordinate with internal teams to understand service offerings and identify potential client requirements.
- Use AI tools for prospect research, personalized communication, and lead generation automation.
- Track outreach performance, follow up consistently, and improve lead-to-meeting conversion rates.
- Target Market: PAN India
Required Skills
- Proven experience in B2B lead generation, preferably in the Indian IT services or software development industry.
- Strong understanding of the Indian market and B2B sales processes.
- Experience in cold calling, LinkedIn prospecting, email campaigns, and lead qualification.
- Excellent verbal and written communication skills in English.
- Working knowledge of LinkedIn Sales Navigator, Apollo.io, IndiaMART, Justdial, and CRM platforms.
- Basic understanding of software development, SaaS, ERP, CRM, AI automation, and cloud services.
- Ability to identify business requirements and communicate relevant technology solutions.
- Strong research, negotiation, relationship-building, and follow-up skills.
- Ability to independently generate qualified leads and schedule business meetings.
- Familiarity with ChatGPT and other AI tools for sales research and outreach.
Educational Qualifications
- Bachelors degree in Business Administration, Marketing, Information Technology, Computer Science, or a related field is required.
- MBA in Marketing, IT Management, or Business Management is preferred.
Preferred Experience
- 2-5 years of experience in B2B lead generation for IT services, software development, or technology consulting companies.
- Experience generating business opportunities across major Indian markets, including Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, and Ahmedabad.
- Proven experience in cold calling, lead qualification, and appointment setting.
- Existing knowledge of the Indian startup, SME, and enterprise technology ecosystem.
- Experience with CRM management, lead nurturing, and outbound sales automation.
Key Performance Indicators (KPIs)
- Number of qualified B2B leads generated.
- Number of discovery meetings scheduled with relevant decision-makers.
- Cold calling and outreach conversion rates.
- Lead-to-meeting and meeting-to-opportunity conversion rates.
- Number of sales-qualified opportunities generated.
- Quality and accuracy of prospect databases.
- Consistency of follow-ups and CRM updates.
- Contribution to the qualified sales pipeline.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.