Lead Generation Specialist

GSR Business Services; Chennai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

GSR Business Services in Chennai is hiring for Lead Generation - IT Sales. You will design and execute outbound and inbound programs, manage a team that qualifies leads, and collaborate with Sales to ensure quarterly pipeline targets are met.

You will define ICPs with Sales, implement lead scoring, and run multi-channel outreach to CIOs, CTOs, IT Directors, and Heads of Engineering. A strong IT services background and English proficiency are essential.

Qualifications

• 3-6 years in lead generation or inside sales at IT services or software
• Proven track record of meeting or beating pipeline and SQL targets in IT sales
• Strong understanding of IT services and tech terms to converse with CTOs
• Experience generating leads in Indian IT market
• Hands-on with outbound tools and LinkedIn Navigator
• Excellent written and spoken English; persuasive outreach
• Bachelor's degree, ideally in Engineering, CS or Business (MBA a plus)

Responsibilities

• Plan quarterly lead generation strategy with targets by channel and region.
• Define ICP and buyer personas with Sales and Product.
• Set lead scoring rules and MQL/SQL definitions with Sales.
• Run multi-channel outbound to IT decision makers via email, LinkedIn and calls.
• Generate leads for IT offerings: software, cloud, DevOps, IT services, data/AI, staffing.
• Build and clean target lists using Apollo, Lemlist, LinkedIn, filtered by tech and size.
• Hire, train and coach inside sales executives; set targets.
• Run daily stand-ups and weekly performance reviews.
• Report pipeline, conversion rates, cost per lead, and budget usage.

Skills

Lead generation

Inside sales

English communication

CRM

Prospecting

Team leadership

Education

Bachelor's in Engineering/CS/Business

MBA is a plus

Tools

Apollo

Lemlist

Outreach

LinkedIn Sales Navigator

Job description

Job Description

Lead Generation -Inside Sales Job Description

Role overview

• Title: Lead Generation -IT Sales
• Department: Sales / Business Development
• Reports to: Head of Sales & Business Development)
• Location: Perungudi,Chennai
• Employment type: Full-time

You will plan and run outbound and inbound lead programs, manage the team that qualifies leads, and work closely with Sales so pipeline targets are met every quarter.

Key responsibilities

Strategy and planning

• Build the quarterly lead generation plan with targets by channel, segment and region.
• Define the Ideal Customer Profile (ICP) and buyer personas with Sales and Product.
• Set lead scoring rules and clear MQL / SQL definitions agreed with Sales.

Outbound and inbound execution

• Run multi-channel outbound to IT decision makers CIOs, CTOs, IT Directors, Heads of Engineering and Procurement - via email, LinkedIn and calling.
• Generate leads for our IT offerings, such as custom software development, cloud and DevOps, managed IT services, data/AI and IT staffing.
• Build and clean target account and contact lists using Apollo, ZoomInfo or LinkedIn Sales Navigator, filtered by tech stack and company size.

Team leadership

• Hire, train and coach inside sales executives; set individual targets.
• Run daily stand-ups and weekly performance reviews.

Sales alignment and reporting

• Manage lead handoff to Sales and follow up on lead acceptance and feedback.
• Report weekly on pipeline, conversion rates, cost per lead
• Manage the lead generation budget and vendor relationships.

Requirements

• 3-6 years in lead generation or inside sales at an IT services or software company
• Proven record of meeting or beating pipeline and SQL targets in IT sales.
• Solid understanding of IT services and tech terms - cloud, SaaS, ERP, application development, cybersecurity - enough to hold a credible first conversation with a CTO.
• Experience generating leads in Indian IT market
• Hands-on with outbound tools (Apollo, Lemlist, Outreach or similar) and LinkedIn Sales Navigator.
• Excellent written and spoken English; strong persuasive writing for outreach.
• Bachelor's degree, ideally in Engineering, Computer Science or Business (MBA a plus).

Candidates should demonstrate:

• Experience selling IT services such as managed services, IT support, cloud solutions, infrastructure services, or software development, depending on our offerings.
• Strong prospecting, lead qualification, and appointment-setting skills with relevant business and IT decision-makers.
• The ability to understand customer requirements, explain service value clearly, and work with technical teams to develop suitable proposals.
• A proven record of achieving sales targets, managing a pipeline, and converting opportunities into business.
• Discipline in CRM updates, follow-ups, forecasting, and reporting.
• The leadership skills to coach an inside sales team and drive consistent performance.

Interview Rounds - 2

First level - Virtual, Final Level - F2F