Lead Generation Specialist

Franchise Alpha; Delhi; On-site; INR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive compensation

Training & development

Collaborative environment

Growth opportunities

Job summary

Franchise Alpha in Delhi, India seeks an experienced Lead Generation Specialist to drive business growth by identifying and connecting with potential clients through diverse lead-generation techniques.

You will collaborate with marketing and sales teams, refine strategies, and apply research and communications skills to nurture relationships and convert prospects. The role also emphasizes proactive problem-solving and learning new digital strategies.

Qualifications

• Experience in sales and marketing with customer interaction.
• Strong written and verbal communication for engaging clients.
• Proactive problem-solving and growth-oriented mindset.
• Ability to research and identify potential leads across channels.
• Willingness to learn and adapt to new lead generation techniques.

Responsibilities

• Develop and implement lead generation strategies.
• Engage potential clients with compelling written and spoken communication.
• Research and qualify leads from online sources and social platforms.
• Collaborate with teams to create content promoting products/services.
• Address challenges in the lead generation process and optimize funnels.
• Apply neuroscience-informed approaches to influence decision-making.

Skills

Lead generation

Sales experience

Communication skills

Research skills

Learning mindset

Education

Bachelor's degree preferred

Job description

Position Overview

We are seeking an experienced and enthusiastic Lead Generation Specialist to join our team. The ideal candidate has a strong background in sales and marketing, especially in customer-facing roles. While prior experience as an independent contractor is beneficial, we also welcome individuals with a passion for marketing who are eager to learn. The Lead Generation Specialist will play a crucial role in driving business growth by identifying and connecting with potential clients through various lead generation techniques.

Key Responsibilities

• Utilize your experience in sales and marketing to develop and implement effective lead generation strategies.
• Demonstrate exceptional written and verbal communication skills to engage and connect with potential clients.
• Proactively solve challenges and obstacles that arise in the lead generation process, ensuring a seamless and efficient experience.
• Showcase commitment and dedication to the company's growth goals, displaying a sense of urgency and passion for generating business opportunities.
• Employ strong research skills to identify and qualify potential leads from multiple sources, including online platforms and social media.
• Embrace a diverse range of lead generation techniques, staying up-to-date with the latest industry trends to adapt and refine strategies accordingly.
• Exhibit a willingness to continuously learn and acquire new skills to thrive in the ever-changing digital landscape.
• Collaborate with cross-functional teams to develop content that effectively promotes the company's products and services.
• Enhance customer experience by applying your understanding of neuroscience principles, decision-making processes, and cognitive biases.

Qualifications

• Previous experience in sales and marketing roles, particularly those involving direct customer interaction, is highly preferred.
• Demonstrated excellence in written and spoken communication, enabling effective communication with potential clients and team members.
• Problem-solving skills that reflect a proactive and solution-oriented approach to overcoming challenges.
• Strong commitment and dedication to achieving business growth objectives.
• Ability to research and identify potential leads from various online sources and platforms.
• Openness to learning and adapting to new lead generation techniques, strategies, and tools.
• Understanding of neuroscience principles related to decision-making processes and cognitive biases is a plus.

Benefits

• Competitive compensation package
• Opportunities for training and professional development
• Collaborative and dynamic work environment
• Chance to contribute to the company's growth and success