Lead Generation Specialist

Onward Technologies; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Onward Technologies seeks a proactive Lead Generation Specialist to build a robust pipeline for the North American market from Bengaluru. You will identify and nurture prospects in rail and transportation, leveraging cold calling, email campaigns, social outreach, and networking to drive opportunities.

The role requires proven experience in lead generation or inside sales, strong US market understanding, and excellent communication.

Qualifications

• Bachelor's degree in Business, Marketing, or related field (preferred).
• Proven experience in lead generation, inside sales, or business development.
• Strong knowledge of the North American/US market and customer landscape.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Goal-oriented with a passion for achieving targets.

Responsibilities

• Research and identify potential clients in the rail and transportation sector across North America.
• Generate qualified leads via cold calling, email campaigns, social media outreach, and industry networking.
• Maintain and update CRM systems with accurate lead information.
• Collaborate with the sales team to develop targeted strategies for lead conversion in the US market.
• Nurture leads through consistent follow-ups and relationship-building.
• Track, measure, and report on lead generation activities and performance metrics.
• Stay updated on market opportunities in North America.

Skills

Lead generation

Inside sales

CRM management

US market knowledge

Communication skills

Education

Bachelor's degree in Business/Marketing

Tools

CRM systems

Job description

Position Overview

We are seeking a proactive and results-driven Lead Generation Specialist with a strong understanding of the North American/US market. This role is critical in identifying, qualifying, and nurturing potential clients to drive revenue growth. The ideal candidate will combine industry expertise with sales acumen to build a robust pipeline of qualified leads.

Key Responsibilities

• Research and identify potential clients in the rail and transportation sector across North America.
• Generate qualified leads via cold calling, email campaigns, social media outreach, and industry networking.
• Maintain and update CRM systems with accurate lead information.
• Collaborate with the sales team to develop targeted strategies for lead conversion in the US market.
• Nurture leads through consistent follow-ups and relationship-building.
• Track, measure, and report on lead generation activities and performance metrics.
• Stay updated on market opportunities in North America.

Requirements

• Bachelors degree in Business, Marketing, or related field (preferred).
• Proven experience in lead generation, inside sales, or business development
• Strong knowledge of the North American/US market and customer landscape.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Goal-oriented with a passion for achieving targets.

Desired Skills

• Knowledge of digital marketing and social selling techniques.
• Analytical mindset with the ability to interpret data and optimize strategies.
• Resilience and adaptability in a fast-paced environment.
• Established network within the North America.