Lead Generation - Automotive - North America

Onward Technologies Limited; Pune District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

A leading technology company is seeking a proactive Lead Generation Senior Executive for its Automotive sales team focused on North America. The ideal candidate will have 3-7 years of experience in lead generation, strong communication skills, and familiarity with CRM tools. Responsibilities include conducting cold calls, securing meetings, and collaborating closely with the sales team to execute prospecting strategies. If you're detail-oriented and comfortable in outreach activities, we want to hear from you.

Qualifications

• 3-7 years of experience in lead generation or business development for Automotive clients.
• Strong written and verbal communication skills.
• Ability to research target accounts and identify qualified prospects.
• Familiarity with CRM tools.
• Self‑starter with strong organizational skills and discipline in managing outreach activities.

Responsibilities

• Conduct cold calls and outreach campaigns to generate business.
• Secure meetings and discovery calls for the sales team.
• Maintain accurate records of outreach activities in CRM.
• Identify and research prospects, decision‑makers, and key stakeholders across OEMs
• Gather intelligence about companies, organizational structures, and potential business needs.
• Work closely with sales representatives to align on prospecting strategy, target accounts, and messaging.
• Utilize common prospecting sheets and shared tools to ensure transparency and collaboration.
• Support sales team members who will also be writing/calling prospects; coordinate cadence and outreach strategy.
• Maintain accurate and updated records of outreach activities, lead status, and follow-ups in CRM/prospecting sheets.
• Provide weekly updates on lead generation performance, pipeline health, and meeting conversions.

Skills

Lead generation

Cold calling

Email outreach

Market research

Communication skills

Tools

CRM tools

Job description

Job Description: Lead Generation Senior Executive - Automotive (North America)

Function: Sales Support / Business Development

Experience Range: 3-7 Years

Role Overview

We are seeking a proactive and driven Lead Generation Specialist to support our North America Automotive sales team. This role focuses on identifying potential customers, initiating contact, and scheduling qualified meetings for the sales team. The ideal candidate is resourceful, detail‑oriented, and highly comfortable with outbound prospecting activities, including cold calling, emailing, and market research.

Key Responsibilities

• Conduct cold calls, emails, and outreach campaigns to generate new business opportunities within the Automotive sector.
• Secure qualified meetings and discovery calls for the sales team.
• Manage outbound outreach volume while maintaining high‑quality engagement and follow-ups.
• Identify and research prospects, decision‑makers, and key stakeholders across OEMs
• Gather intelligence about companies, organizational structures, and potential business needs.

3. Collaboration With Sales Team

• Work closely with sales representatives to align on prospecting strategy, target accounts, and messaging.
• Utilize common prospecting sheets and shared tools to ensure transparency and collaboration.
• Support sales team members who will also be writing/calling prospects; coordinate cadence and outreach strategy.
• Maintain accurate and updated records of outreach activities, lead status, and follow-ups in CRM/prospecting sheets.
• Provide weekly updates on lead generation performance, pipeline health, and meeting conversions.

Required Skills & Qualifications

• 3-7 years’ experience in lead generation, inside sales, or business development for Automotive clients (Engineering Services or IT Services) in North America.
• Strong communication skills- both written and verbal-with confidence in cold outreach.
• Ability to research target accounts and identify qualified prospects efficiently.
• Familiarity with CRM tools.
• Self‑starter with strong organizational skills and discipline in managing outreach activities.