Lead Generation Specialist

Aavatto LLP; Ahmedabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Aavatto LLP is seeking a motivated Lead Generation Specialist to build a strong pipeline of ERPNext and software opportunities. You will prospect SMEs via LinkedIn, email and calls, identify key decision-makers, and qualify needs for ERP deployments.

Responsibilities include research across sectors, scheduling discovery calls, and maintaining CRM data while tracking weekly performance. English communication is essential; regional language skills are a plus.

Qualifications

• Bachelor's degree in Business, Marketing, IT, or related field.
• 1–3 years in B2B lead generation, inside sales, or business development.
• Experience with LinkedIn prospecting, email outreach, and cold calling.
• Familiarity with LinkedIn Sales Navigator is a plus.
• Strong written and verbal English communication; Gujarati/Hindi a bonus.

Responsibilities

• Generate and qualify B2B leads through LinkedIn, email outreach, cold calling and outbound activity.
• Research SMEs across manufacturing, distribution, trading, retail and services.
• Identify decision-makers like owners, directors, CFOs, COOs and IT heads.
• Schedule discovery calls and product demos for sales teams.
• Maintain CRM with accurate lead data and track weekly metrics.

Skills

LinkedIn prospecting

Email outreach

Cold calling

CRM

Lead qualification

English communication

Research skills

B2B sales

Education

Bachelor's degree

Tools

LinkedIn Sales Navigator

Apollo

Lusha

Lemlist

Excel/Google Sheets

Job description

Job Description:

Lead Generation Specialist Aavatto Private Limited

We are looking for a motivated and results-oriented Lead Generation Specialist to join our team and help us build a strong pipeline of qualified ERPNext and software opportunities.

Responsibilities

• Generate and qualify B2B leads through LinkedIn, email outreach, cold calling, networking, and other outbound activities.
• Research SMEs and mid-sized companies across manufacturing, distribution, trading, retail, and services.
• Identify key decision-makers such as business owners, directors, CFOs, COOs, and IT heads.
• Research prospect businesses and identify potential ERP requirements and operational challenges.
• Identify ERP buying opportunities such as companies outgrowing Tally, spreadsheets, legacy ERP systems, or disconnected software.
• Create and execute personalized, industry-specific outreach campaigns.
• Follow up consistently with prospects and nurture potential opportunities.
• Understand prospect requirements and qualify leads based on business need, company size, budget, timeline, and decision-making authority.
• Schedule discovery calls and product demos for the sales and solutions team.
• Maintain accurate lead information, activities, and pipeline stages in the CRM.
• Track weekly performance including leads generated, qualified leads, meetings booked, and conversions.
• Conduct market, competitor, and industry research to identify new business opportunities.
• Continuously improve prospecting strategies, messaging, target segments, and outreach channels based on results.
• Coordinate with the sales and solutions teams to ensure smooth lead handover.

Qualifications

• Bachelor's degree in Business, Marketing, IT, or a related field.
• 1–3 years of experience in B2B lead generation, inside sales, business development, or a related role.
• Experience with LinkedIn prospecting, email outreach, and cold calling.
• Experience with LinkedIn Sales Navigator is a plus.
• Strong research skills and the ability to understand a company's business and potential requirements.
• Strong written and verbal communication skills in English.
• Gujarati and Hindi communication skills are a plus.
• Good understanding of lead generation, prospect qualification, and sales pipelines.
• Working knowledge of CRM systems and Excel/Google Sheets.
• Strong organizational, analytical, and follow-up skills.
• Self-motivated, target-oriented, and comfortable with rejection.
• ERP, SaaS, IT services, or software sales experience is preferred.
• Basic understanding of business processes such as sales, purchase, inventory, manufacturing, and accounting is a plus.
• Familiarity with ERPNext, Frappe, Odoo, SAP Business One, Zoho, or similar ERP systems is good to have.
• Experience with prospecting and email tools such as Apollo, Lusha, or Lemlist is a plus.