Lead Generation Executive

HeapTrace Technology; Pune District, Pimpri-Chinchwad; On-site; INR 600,000 - 1,000,000; Full time

Job summary

HeapTrace Technology in Pune seeks an experienced Business Development Executive to own outbound lead generation for our IT services business, targeting US and Europe.

You will build prospect lists using LinkedIn Sales Navigator and Apollo.io, conduct outreach via personalized emails, qualify leads, and schedule discovery calls.

The role requires 3+ years in IT services lead generation, excellent English, and readiness to work from our Pune office.

Qualifications

• 3+ years in lead generation / outbound business development for IT services
• Strong hands-on experience with LinkedIn Sales Navigator
• Proven experience with personalized manual email outreach to international decision-makers
• Experience working with US and/or European clients and markets
• Excellent written and spoken English; ability to draft professional emails and lead introductory calls
• Working knowledge of IT services (web, mobile, AI/GenAI, software development)
• Bachelor's degree in IT, CS, Business, or related field
• Willing to work from Pune office

Responsibilities

• Lead Generation and Prospecting: Build targeted lists, run daily LinkedIn outreach, write personalized emails, verify data, track trends, refine messaging.
• Lead Qualification and Meeting Scheduling: Qualify budget/authority/need/timeline, schedule discovery calls, prepare brief for handover.
• CRM and Reporting: Update CRM with all interactions and share daily/weekly outreach and meeting reports.

Skills

Lead generation

LinkedIn Navigator

Email outreach

US/Europe markets

English proficiency

IT services knowledge

Bachelor's degree

Pune office

Education

Bachelor's degree in IT/CS/Business

Tools

Apollo.io

Email verification tools

CRM

Job description

Job Description – Business Development Executive (Lead Generation)

Location: Pune (Work From Office)

Experience Required: 3+ years

Target Markets: USA and Europe

Role Overview

We are looking for an experienced and results-driven Business Development Executive to own outbound lead generation for our international IT services business. The role is focused on identifying and engaging decision-makers through LinkedIn Sales Navigator and personalized manual email outreach, qualifying them, and booking discovery calls for our senior sales team.

Key Responsibilities

1. Lead Generation and Prospecting

• Build targeted prospect lists using LinkedIn Sales Navigator and Apollo.io, based on our ideal customer profile (industry, company size, geography, and decision-maker titles such as CEO, Founder, CTO).
• Run daily LinkedIn outreach: connection requests, personalized messages, and follow-ups.
• Write and send personalized manual emails to decision-makers, based on research of their business.
• Verify and maintain accurate contact data.
• Track market trends and buying signals to prioritize target accounts.
• Keep improving messaging and targeting to increase reply rates.

2. Lead Qualification and Meeting Scheduling

• Engage prospects who respond and qualify them on budget, authority, need, and timeline.
• Follow up on warm leads and schedule discovery and introductory calls with the senior sales team.
• Prepare a short brief for each meeting before handover.

3. CRM and Reporting

• Update all leads, conversations, and follow-ups in the CRM and tracking sheets.
• Share daily and weekly reports with the Manager (outreach volume, replies, and meetings booked).

Required Experience and Qualifications

• 3+ years of experience in lead generation / outbound business development for an IT services company (mandatory).
• Strong hands-on experience with LinkedIn Sales Navigator.
• Proven experience with personalized manual email outreach to international decision-makers.
• Experience working with US and/or European clients and markets.
• Excellent written and spoken English, with the ability to draft professional emails and lead introductory calls.
• Working knowledge of IT services (web, mobile, AI/GenAI, and software development).
• Bachelor's degree in IT, Computer Science, Business, or a related field.
• Willing to work from our Pune office.

Preferred Skills

• Experience with Apollo.io, email verification tools, and a CRM.
• Experience with cold calling.
• Master's degree in Marketing or a related discipline (good to have).