Lead Generation & Marketing

TestHiring; Pune District; On-site; INR 450,000 - 650,000; Full time

Job summary

TestHiring is seeking a proactive Lead Generation Associate to join our growing sales team. You will research potential leads, run targeted outbound campaigns, and qualify opportunities to help the team close deals faster.

In this fast-paced role, you will maintain CRM records, collaborate with sales, and refine outreach programs using digital marketing basics to drive pipeline growth and achieve targets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Ability to work independently and as part of a team in a fast-paced environment.
• Prior internship or project experience in marketing, sales, or business development.

Responsibilities

• Research and identify potential leads through various online and offline channels
• Develop and execute targeted outreach campaigns via email, social media, and other platforms
• Qualify leads based on established criteria and nurture them through the initial stages of the sales funnel
• Maintain accurate and up-to-date records of lead interactions and progress in the CRM system
• Collaborate with the sales team to ensure a seamless handover of qualified leads.

Skills

Lead research

Outreach campaigns

CRM familiarity

Team collaboration

Target achievement

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Tools

Salesforce

HubSpot

Job description

TestHiring is a smart online candidate evaluation platform designed for recruiters, HR teams, and hiring managers seeking efficiency, fairness, and accuracy in their hiring. With early screening via automated ranking and unbiased scoring, TestHiring helps identify top talent in less time

Join us at TestHiring to revolutionize how your hiring works—faster, fairer, and more cost-effective. Discover more on our Product, Features, and Resources pages, or explore our Blog for insights on skills-based recruitment.

Job Description

• Research and identify potential leads through various online and offline channels
• Develop and execute targeted outreach campaigns via email, social media, and other platforms
• Qualify leads based on established criteria and nurture them through the initial stages of the sales funnel
• Maintain accurate and up-to‑date records of lead interactions and progress in the CRM system
• Collaborate with the sales team to ensure a seamless handover of qualified leads.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Ability to work independently and as part of a team in a fast-paced environment.

Qualifications

• Prior internship or project experience in marketing, sales, or business development.
• Familiarity with CRM software (e.g., Salesforce, HubSpot) is a plus.
• Basic understanding of digital marketing principles (SEO, SEM, content marketing).
• Passion for achieving targets.