Lead Generation Manager

BUSON DIGITAL SERVICES INDIA PRIVATE LIMITED (formerly BUSON BUSINESS SERVICES); Coimbatore District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

BUSON DIGITAL SERVICES INDIA PRIVATE LIMITED (formerly BUSON BUSINESS SERVICES) is seeking an experienced Business Development Manager to drive sales of CRM and ERP software solutions in a B2B environment. You will build a robust sales pipeline, engage with potential clients, and tailor demonstrations to their requirements.

Responsibilities include managing the full sales cycle, coordinating with technical teams for onboarding, and achieving monthly, quarterly, and annual targets.

Qualifications

• Minimum 6 years of experience in business development, preferably in software sales.
• Experience selling CRM and ERP software solutions.
• Strong understanding of B2B and enterprise software sales processes.
• Proven track record of achieving sales targets and closing deals.
• Excellent communication, negotiation, and presentation skills.
• Willingness to travel for client meetings when required.

Responsibilities

• Identify and develop new business opportunities for CRM/ERP software.
• Generate leads via cold calling, email campaigns, networking, referrals.
• Present and demonstrate software solutions to prospective customers.
• Manage full sales cycle from lead to deal closure.
• Build long-term relationships with clients and key decision-makers.
• Prepare proposals, quotations, presentations, and agreements.
• Develop and implement sales strategies to meet targets.
• Coordinate with technical teams for smooth onboarding.
• Maintain accurate sales pipelines and customer records.
• Identify upsell/cross-sell opportunities.

Skills

B2B software sales

Lead generation

Client acquisition

Relationship management

Negotiation

Presentation skills

Communication skills

Travel willingness

Job description

We are looking for an experienced Business Development Manager to drive sales and business growth for our CRM and ERP software solutions. The ideal candidate should have a strong background in B2B software sales, lead generation, client acquisition, and relationship management.

The candidate will be responsible for identifying new business opportunities, building a strong sales pipeline, managing client relationships, and achieving revenue targets.

Key Responsibilities

• Identify and develop new business opportunities for CRM and ERP software solutions.
• Generate leads through cold calling, email campaigns, networking, referrals, and other channels.
• Identify potential clients and understand their business requirements.
• Present and demonstrate CRM and ERP software solutions to prospective customers.
• Manage the complete sales cycle, from lead generation to negotiation and deal closure.
• Build and maintain long‑term relationships with clients and key decision‑makers.
• Prepare business proposals, quotations, presentations, and commercial agreements.
• Develop and implement sales strategies to achieve monthly, quarterly, and annual targets.
• Conduct market research and competitor analysis to identify business opportunities.
• Coordinate with technical and implementation teams to ensure smooth customer onboarding.
• Maintain accurate sales pipelines, customer records, and business development reports.
• Identify opportunities for upselling and cross‑selling software solutions.

Required Skills and Qualifications

• Minimum 6 years of experience in business development, preferably in software sales.
• Experience selling CRM and ERP software solutions.
• Strong understanding of B2B sales and enterprise software sales processes.
• Proven track record of achieving sales targets and closing deals.
• Excellent communication, negotiation, and presentation skills.
• Ability to generate leads and convert prospects into customers.
• Strong client relationship management and networking skills.
• Ability to understand business processes and recommend appropriate software solutions.
• Self-motivated, target-oriented, and capable of working independently.
• Willingness to travel for client meetings and business development activities when required.