Lead Generation Expert Multiple positions

Anvi Cybernetics

Pune City

On-site

INR 600,000 - 1,000,000

Full time

14 days+

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Job summary

Anvi Cybernetics is seeking a skilled Lead Generation Expert to support business development efforts. The ideal candidate will have a minimum of 4 years of experience in lead generation for software and IT services, with a proven track record in B2B sales. Responsibilities include researching leads, conducting campaigns, and collaborating with sales teams. This full-time role, based in Pune, offers an exciting opportunity to be part of a fast-growing technology company.

Qualifications

Minimum 4 years experience in lead generation for software/IT services.
Proven success in generating B2B leads in India and international markets.
Excellent written and verbal communication skills in English.

Responsibilities

Research and identify potential leads across geographies using various tools.
Conduct outbound email campaigns, cold calls, and LinkedIn outreach.
Collaborate with marketing and sales teams to align on target personas.

Skills

Lead Generation

B2B Sales

Communication

CRM Management

Outreach Techniques

Tools

LinkedIn Sales Navigator

HubSpot

ZoomInfo

Apollo

Job description

Lead Generation Expert Multiple Positions

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Location: Pune, India (Work from Office)

Experience Required: Minimum 4 Years (Pure Lead Generation Experience)

Industry: IT Services, Software Solutions, and IT Resourcing

Company: Anvi Cybernetics Pvt. Ltd.

About Us:

Anvi Cybernetics is a fast-growing technology company delivering cutting-edge software solutions and IT resourcing services across global markets. We help organizations modernize and grow with Microsoft Dynamics, AI/GenAI solutions, cloud platforms, and custom applications. We are seeking a skilled and self-driven Lead Generation Expert to support our business development efforts.

Key Responsibilities:

Research and identify potential leads across geographies using tools like LinkedIn Sales Navigator, ZoomInfo, Apollo, etc.
Generate high-quality leads for software development services and IT resourcing/staff augmentation.
Conduct outbound email campaigns, cold calls, and LinkedIn outreach to schedule qualified appointments/demos for sales.
Maintain and update CRM systems (e.g., HubSpot, Zoho CRM) with accurate lead and campaign data.
Qualify prospects based on parameters like budget, authority, need, and timeline (BANT or similar).
Collaborate with marketing and sales teams to align on target personas, messaging, and campaigns.
Track KPIs such as number of leads, conversions, and cost per lead; present weekly/monthly reports.
Build and manage lead databases, ensuring lead hygiene.
Participate in campaign optimization through A/B testing of messaging, subject lines, CTAs, etc.

Requirements:

Minimum 4 years of hands-on experience in lead generation for software services and/or IT resourcing/staffing companies.
Proven success in generating B2B leads in India (Pune, Bangalore, Chennai, Hyderabad) and international markets (US, UK, Middle East).
Excellent written and verbal communication skills in English.
Deep knowledge of LinkedIn outreach, email marketing tools, lead databases, and CRMs.
Understanding of target personas such as CTOs, IT Managers, Procurement Heads, HR/Staffing Managers, etc.
Self-motivated, goal-oriented, and capable of working independently in a fast-paced environment.

Nice to Have:

Experience with Microsoft Dynamics, Salesforce, or cloud platform services.
Knowledge of digital marketing concepts like SEO, content marketing, paid campaigns.
Prior experience working with startups or mid-sized IT firms.

Seniority Level