Senior Marketing & Lead Generation Executive

TAS India Pvt. Ltd.; Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

TAS India Pvt. Ltd. in Pune, Maharashtra, is seeking a Senior Marketing & Lead Generation Executive to own B2B lead generation for the US market.

You will plan and execute email campaigns, LinkedIn outreach, website funnels and CRM follow-ups to convert prospects into sales-ready leads. You will analyze campaign performance, create conversion-focused content with AI tools, coordinate with US customers and leadership, and participate in strategy and review meetings while maintaining a strong

Qualifications

• 5+ years in marketing, lead generation or B2B customer engagement.
• Excellent spoken and written English.
• Confidence communicating with US customers and senior leadership.
• Experience working across US or international time zones.

Responsibilities

• Own B2B lead generation for the US market.
• Plan and execute email campaigns, LinkedIn outreach, website funnels and CRM follow-ups.
• Qualify and hand over sales-ready leads, communicate directly with US customers and leadership.
• Participate in strategy and review meetings, create conversion-focused marketing content with AI tools.
• Analyze campaign performance and share weekly and monthly reports.

Skills

B2B lead generation

US market

Email marketing

LinkedIn outreach

CRM

Campaign analytics

Inside sales

AI marketing tools

Job description

Senior Marketing & Lead Generation Executive

Pune, Maharashtra, India · General Recruitment

Job information

Job type Full time

Department General Recruitment

Location Pune, Maharashtra, India

Role responsibilities

Own B2B lead generation for the US market. Plan and execute email campaigns, LinkedIn outreach, website funnels and CRM follow-ups. Qualify and hand over sales-ready leads, communicate directly with US customers and leadership, participate in strategy and review meetings, create conversion-focused marketing content with AI tools, analyze campaign performance and share weekly and monthly reports.

Requirements

• 5+ years in marketing, lead generation or B2B customer engagement.
• Excellent spoken and written English.
• Confidence communicating with US customers and senior leadership.
• Experience working across US or international time zones.
• Strong understanding of digital funnels, CRM, LinkedIn outreach and email marketing.
• Independent working style with strong ownership.
• US-client, inside-sales/SDR, pre-sales, customer-success, AI-marketing or industrial-domain experience is preferred.

Required skills

B2B lead generation US market Email marketing LinkedIn outreach CRM Campaign analytics Inside sales AI marketing tools