Lead Generation Executive

Apex Actsoft Technologies Pvt Ltd.; Thane; On-site; INR 300,000 - 550,000; Full time

Job summary

Apex Actsoft Technologies Pvt. Ltd. in Thane invites a Lead Generation Executive to join our on-site team. This full-time role focuses on identifying and qualifying new business leads through calls, emails, online research, and networking.

You will maintain lead databases, coordinate with the sales team for meetings or demonstrations, and track metrics to refine outreach strategies. A background in B2B software sales and a Bachelor's degree are preferred.

Qualifications

• Experience identifying and developing new leads.
• Market research to analyze industries, competitors, and potential client segments.
• Strong communication skills for engaging prospects via phone, email, and in-person interactions.
• Sales-oriented with ability to understand client needs and support the sales process.
• Proficiency with CRM or lead management tools.
• Bachelor’s degree in business, marketing, or a related field preferred.

Responsibilities

• Identify and qualify new business leads through calls, emails, online research, and networking.
• Maintain and update lead databases and nurture prospects through regular follow-ups.
• Coordinate with the sales team to schedule meetings or product demonstrations.
• Track lead generation metrics and provide reports to refine outreach strategies.
• Support conversion of qualified leads into opportunities.

Skills

Lead generation

Market research

Communication

Sales-oriented

Interpersonal skills

CRM tools

Time management

B2B software sales

Self-motivated

Education

Bachelor's degree

Business/Marketing related

Tools

CRM software

Lead management tools

Job description

Company Description

Apex Actsoft Technologies Pvt. Ltd. is a certified 5-Star Tally Partner delivering Tally solutions to businesses of all sizes and sectors. With over 22 years of experience, the company specializes in customized implementations that help organizations streamline operations and improve efficiency. The team focuses on enhancing the user experience of Tally software and creating business-specific solutions for diverse domains. Apex Actsoft supports clients in automating repetitive tasks, integrating Tally with other systems, and making business information integration more seamless.

Role Description

The Lead Generation Executive role is a full-time, on-site position based in Thane. The Lead Generation Executive will be responsible for identifying and qualifying new business leads through various channels, including calls, emails, online research, and networking. Daily tasks include conducting market research to understand target industries, maintaining and updating lead databases, and nurturing prospects through regular follow-ups. The role involves coordinating with the sales team to schedule meetings or demonstrations, sharing relevant product information, and supporting the conversion of qualified leads into opportunities. The Lead Generation Executive will also track lead generation metrics and provide reports to help refine outreach strategies and improve overall performance.

Qualifications

• Candidates should possess strong lead generation skills, including experience identifying and developing new leads.
• Candidates should possess market research skills to analyze industries, competitors, and potential client segments.
• Candidates should possess effective communication skills for engaging prospects via phone, email, and in-person interactions.
• Candidates should possess sales-oriented skills, with the ability to understand client needs and support the sales process.
• Strong interpersonal skills and a customer-focused mindset.
• Ability to work with CRM or lead management tools and maintain accurate records.
• Self-motivated, target-driven, and able to manage time efficiently.
• Previous experience in B2B software or technology sales support is an advantage.
• Bachelor’s degree in business, marketing, or a related field is preferred.