Lead Generation & Campaign Executive

Pinnacle; Durgapur; On-site; INR 600,000 - 900,000; Full time

Job summary

Pinnacle FutureBuild Pvt. Ltd.

in Durgapur/Jaipur is seeking a results-driven Lead Generation & Campaign Executive to plan and execute targeted B2B campaigns, generate qualified leads, and contribute to the business pipeline. The ideal candidate will bring 5–7 years of experience in B2B lead generation, campaign management, prospect research, and multi-channel outreach, collaborating with Sales, Business Development, and Marketing to convert prospects into meetings and opportunities.

Qualifications

• 5–7 years of experience in B2B lead generation, demand generation, or campaign management.
• Strong understanding of the B2B sales and marketing funnel.
• Hands-on experience with email, LinkedIn, digital, webinar, event, and outbound campaigns.
• Strong prospect research and database-building capabilities.
• Familiarity with Salesforce/SFDC or other CRM platforms.
• Strong analytical, reporting, and communication skills.
• Ability to collaborate effectively with Sales, Business Development, and Marketing teams.

Responsibilities

• Plan and execute B2B lead-generation campaigns across target industries, geographies, and services.
• Research and identify target accounts, key decision-makers, and relevant prospects.
• Build, segment, and maintain accurate, high-quality prospect databases.
• Execute multi-channel campaigns across Email, LinkedIn, Digital Advertising, Webinars, Events, and Outbound Outreach.
• Develop targeted and Account-Based Marketing (ABM) campaigns in coordination with Sales and Business Development teams.
• Ensure leads are properly captured, qualified, assigned, and tracked in CRM/Salesforce.
• Track key campaign metrics, including response rates, meetings generated, conversions, CPL, pipeline contribution, and ROI.
• Conduct A/B testing and continuously optimize target audiences, messaging, and campaign performance.
• Maintain accurate campaign data, lead-source attribution and strong CRM hygiene.

Skills

B2B lead generation

Campaign management

Prospect research

Database building

Email campaigns

Analytical

Collaboration

Tools

LinkedIn Sales Navigator

ZoomInfo

Apollo

Lusha

Salesforce

Job description

Company: Pinnacle FutureBuild Pvt. Ltd.

Location: Durgapur / Jaipur

Work Mode: Onsite

Employment Type: Full-time

About the Role

Pinnacle FutureBuild Pvt. Ltd. is looking for a results-driven Lead Generation & Campaign Executive to plan and execute targeted B2B campaigns, generate qualified leads, and contribute to business pipeline growth.

The ideal candidate will have strong experience in B2B lead generation, campaign management, prospect research, database building, and multi-channel outreach. The role requires close collaboration with Sales, Business Development, and Marketing teams to convert targeted prospects into qualified meetings and business opportunities.

Key Responsibilities

• Plan and execute B2B lead-generation campaigns across target industries, geographies, and services.


• Research and identify target accounts, key decision-makers, and relevant prospects.


• Build, segment, and maintain accurate, high-quality prospect databases.


• Execute multi-channel campaigns across Email, LinkedIn, Digital Advertising, Webinars, Events, and Outbound Outreach.


• Develop targeted and Account-Based Marketing (ABM) campaigns in coordination with Sales and Business Development teams.


• Ensure leads are properly captured, qualified, assigned, and tracked in CRM/Salesforce.


• Track key campaign metrics, including response rates, meetings generated, conversions, CPL, pipeline contribution, and ROI.


• Conduct A/B testing and continuously optimize target audiences, messaging, and campaign performance.


• Maintain accurate campaign data, lead-source attribution and strong CRM hygiene.

Required Skills & Experience

• 5–7 years of experience in B2B lead generation, demand generation, or campaign management.


• Strong understanding of the B2B sales and marketing funnel.


• Hands-on experience with email, LinkedIn, digital, webinar, event, and outbound campaigns.


• Strong prospect research and database-building capabilities.


• Familiarity with Salesforce/SFDC or other CRM platforms.


• Strong analytical, reporting, and communication skills.


• Ability to collaborate effectively with Sales, Business Development, and Marketing teams.

Preferred Skills

• Experience with tools such as LinkedIn Sales Navigator, ZoomInfo, Apollo, Lusha, or similar prospecting platforms.


• Exposure to Marketing Automation and Account-Based Marketing (ABM) campaigns.


• Experience targeting international B2B markets.


• Exposure to the BIM, AEC, Engineering, Construction, or related B2B services industry will be an advantage.

What Success Looks Like

Success in this role will be measured through:

• Qualified leads and meetings generated


• SQL-to-Opportunity conversion


• Pipeline generated from campaigns


• Lead quality and Sales acceptance


• Campaign engagement and ROI