Lead Generation

KnowledgeWorks Global Ltd.; Mumbai; On-site; INR 800,000 - 1,500,000; Full time

Job summary

KnowledgeWorks Global Ltd. is seeking a Lead Generation Specialist in Mumbai to develop research templates, execute outbound campaigns, and qualify leads for the sales team. You will craft compliant messaging, manage HubSpot automations, and report pipeline status.

The role requires 5–8 years in sales/lead gen, English proficiency, and experience with HubSpot, LinkedIn Sales Navigator, and lead intelligence tools. USA-hours coverage is included.

Qualifications

• Bachelor's degree in business, sales, or marketing preferred.
• 5–8 years of experience in sales, lead gen or B2B email marketing.
• English proficiency and CRM experience (HubSpot).
• Experience with LinkedIn Navigator and lead intelligence tools.
• Ability to create detailed plans from high level objectives.

Responsibilities

• Develop lead research templates and HubSpot playbooks per persona/campaign.
• Conduct company/contact research per ICP.
• Design email templates and sequences for drip campaigns.
• Outreach via LinkedIn and cold calls to qualify leads.
• Ensure CAN SPAM compliant messaging.
• Maintain CRM automations in HubSpot and report progress.
• Serve as SME for lead gen, leading monthly CoP calls to share best practices.
• Provide coverage during USA business hours (3–11 PM IST).

Skills

Time management

Market research

Translate insights to messaging

Plan from objectives

Prioritization

Lead gen for marketing agency

Education

Bachelor's degree in business, sales, or marketing

Tools

HubSpot

LinkedIn Sales Navigator

Lead Intelligence tools

Job description

• Work with sales team to develop standard lead research templates and HubSpot Playbooks per business persona/campaign
• Perform company / contact research as per ICP.
• Develop strategy, cadence and day-to-day execution of email templates/sequences for lead gen drip campaigns.
• Conduct outreach through LinkedIn and cold calls to qualify inbound leads generated and outbound outreach to maintain a dynamic lead pipeline.
• Craft compliant messaging adhering to the CAN SPAM Act.
• Ensure CRM automations in HubSpot are functioning properly.
• Report progress in Hubspot CRM, overseeing lead intake and transitioning to the sales team and subject matter experts (SMEs).
• Act as the lead generation and prospecting subject matter expert (SME) for the sales team, facilitating monthly Lead Gen Community of Practice (CoP) calls to share and implement best practices.
• Providing coverage of up to 50% during USA business hours (Shift Timings: 3 to 11 PM IST)

Skills

• Strong time management abilities
• Strong market research and analytical skills
• Confidence in rapidly learning and translating insights into compelling messaging
• Capacity to independently create detailed plans from overarching objectives
• Effective prioritization skills
• Previous experience in generating business for a marketing agency, association management, conferences, or print/ industry

Goals

• Achieve a lead success conversion rate of 20% or higher annually for CJK brands.
• 5 to 8 years of experience in sales, lead generation, or B2B email marketing.
• English language proficiency, experience working with CRMs (Hubspot), LinkedIn Sales Navigator and Lead Intelligence tools
• Bachelor's degree in business, sales, or marketing(Pref)