Lead Engagement Executive (Admissions & Outreach)

Career Path HR Solution; Mumbai; On-site; INR 284,580 - 385,020; Full time

Job summary

Career Path HR Solution in Mumbai is seeking a Lead Engagement Executive to support admissions and outreach. The role focuses on engaging prospective students and families across website inquiries, social channels, workshops, events, WhatsApp, and referrals, nurturing enquiries and creating qualified admissions opportunities.

This is not a hard-sell role; success comes from thoughtful communication, consistent follow-ups, relationship-building, and meticulous lead management.

Qualifications

• This role supports admissions and outreach activities for prospective students and families.
• Requires 1-3 years of experience in admissions, engagement, lead management, or CRM.
• Strong written and spoken English communication and relationship-building skills.
• Proficiency with Google Sheets, Excel, CRM platforms, and social messaging apps.
• Attention to detail and process-oriented mindset are essential.

Responsibilities

• Lead management and outreach across multiple channels (WhatsApp, email, SMS, social).
• Qualify prospects, schedule admissions consultations, and coordinate with the team.
• Maintain CRM records, track engagement metrics, and provide weekly reports.

Skills

Admissions Support

Customer Engagement

Lead Nurturing

CRM Management

Customer Relationship Management

English Communication

Organizational Skills

Time Management

Tools

Google Sheets

Microsoft Excel

CRM Platforms

WhatsApp Business

Instagram Messaging

Job description

About The Role

We are looking for a highly organized, articulate, and relationship-focused Lead Engagement Executive to support our Admissions & Outreach team.

Location

Andheri West, Mumbai

Experience

1-3 Years

Employment Type

Full-Time

Work Mode

Work from Office

Working Days

Monday to Saturday

Working Hours

12:00 PM - 9:00 PM

Salary

₹30,000 per month

About The Role

We are looking for a highly organized, articulate, and relationship-focused Lead Engagement Executive to support our Admissions & Outreach team.

This role is focused on engaging prospective students and families who have expressed interest in our programs through various channels including website enquiries, social media, workshops, events, WhatsApp, and referrals. The objective is to nurture enquiries, build meaningful relationships, re-engage inactive leads, and create qualified admissions opportunities for the Admissions Team.

This is not a hard-core sales role. Success in this position comes from thoughtful communication, consistency, relationship building, and effective lead management.

Key Responsibilities

Lead Management & Outreach

• Manage and organize lead databases and enquiry records.
• Review and categorize historical and new enquiries from multiple lead sources.
• Segment leads based on age groups, program interests, enquiry history, and engagement levels.
• Conduct timely and personalized outreach through WhatsApp, Instagram, email, SMS, and phone calls.
• Re-engage dormant and inactive enquiries through tailored communication strategies.
• Build meaningful relationships with prospective students and families.

Admissions Support

• Qualify prospects based on interest, suitability, and readiness.
• Schedule admissions consultations, meetings, and calls for the Admissions Team.
• Ensure smooth communication between prospective families and internal stakeholders.
• Maintain follow-up schedules and nurture leads through the admissions journey.

CRM & Reporting

• Maintain accurate CRM records and enquiry databases.
• Track lead status, follow-up activities, response rates, and engagement metrics.
• Monitor admissions pipelines and conversion progress.
• Prepare weekly reports on outreach activities, lead engagement, and database performance.

Required Skills

Mandatory

• 1-3 years of experience in:
• Admissions Support
• Customer Engagement
• Lead Nurturing
• Client Servicing
• CRM Management
• Customer Relationship Management
• Excellent written and spoken English communication.
• Strong interpersonal and relationship-building skills.
• Proficiency in:
• Google Sheets
• Microsoft Excel
• CRM Platforms
• WhatsApp Business
• Instagram Messaging
• Strong organizational and time-management abilities.
• Attention to detail and process-oriented mindset.

Preferred

• Experience in Education, Training, Performing Arts, Fitness, Luxury Services, Premium Schools, or Admissions environments.
• Exposure to lead nurturing, admissions counselling support, or customer success functions.
• Experience interacting with affluent families, parents, or premium clientele.

Desired Candidate Profile

• Professional, polished, and confident communicator.
• Warm, empathetic, and relationship-oriented personality.
• Highly organized and capable of managing multiple conversations simultaneously.
• Self-motivated and proactive in follow-ups and engagement activities.
• Strong ownership and accountability for lead management processes.
• Ability to represent a premium institution with professionalism and care.

Key Performance Indicators (KPIs)

• Consistent outreach and follow-up with prospective families.
• High lead response and engagement rates.
• Number of qualified admissions conversations generated.
• Accuracy and maintenance of CRM and enquiry databases.
• Contribution to admissions conversions through effective lead nurturing.

  What We Offer

  • Opportunity to work with a premium performing arts and dance education institution.
  • Exposure to admissions, customer engagement, and relationship management.
  • Growth-oriented and collaborative work environment.
  • Long-term career development opportunities.
  • Meaningful role impacting student and family experiences.