Outreach Manager - Admissions - North & Central India

Asia Pacific Institute of Management (AIM); New Delhi; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Asia Pacific Institute of Management (AIM) in Delhi seeks an Outreach Manager Admissions to lead and strengthen admissions outreach across North and Central India. The role requires 8–10 years of experience in admissions, education marketing, institutional partnerships, and field outreach.

You will develop regional outreach plans, engage with schools and coaching institutes, and drive student enrolment through targeted campaigns, events, and follow-ups.

Qualifications

• Bachelor’s degree required; MBA or related postgraduate preferred.
• 8–10 years of admissions, education outreach, institutional relations, or education marketing experience.
• Proven ability to build institutional networks and run regional outreach campaigns.

Responsibilities

• Develop regional outreach and admissions strategies for North and Central India to meet enrolment targets.
• Build and sustain relationships with schools, colleges, universities, coaching institutes, and educational consultants.
• Plan school visits, counselling sessions, seminars, workshops, and education fairs to drive enrolment.

Skills

Relationship management

Leadership

Communication

Market knowledge

Travel readiness

Negotiation

Education

MBA or related postgraduate preferred

Bachelor's degree in any discipline

Job description

Role & responsibilities

Outreach Manager Admissions (North & Central India)

Job Title: Outreach Manager Admissions
Experience: 8-10 Years

Job Summary

We are looking for a dynamic and result-oriented Outreach Manager - Admissions to lead and strengthen our outreach and student recruitment initiatives across North and Central India. The ideal candidate will have 8-10 years of experience in admissions, education marketing, institutional partnerships, field outreach, and student recruitment.

The role involves developing regional outreach strategies, building relationships with schools, colleges, coaching institutes, educational consultants, and other relevant stakeholders, and driving student enrolment through effective engagement and conversion initiatives.

Key Responsibilities

• Develop and execute regional outreach and admissions strategies for North and Central India to achieve student enrolment targets.
• Build and maintain strong relationships with schools, colleges, universities, coaching institutes, educational consultants, and other relevant institutions.
• Plan and conduct school visits, career counselling sessions, seminars, workshops, education fairs, open houses, and admission campaigns.
• Identify new markets, institutional tie-ups, and partnership opportunities to expand the organisation’s outreach network.
• Generate qualified admission leads and work closely with the admissions and counselling teams to improve lead conversion and enrolment.
• Lead, guide, and monitor regional outreach executives and field teams to ensure achievement of business targets.
• Develop territory-wise outreach plans, activity calendars, budgets, and performance metrics.
• Represent the institution at education events, conferences, exhibitions, and stakeholder meetings.
• Monitor competitor activities, regional education trends, and student preferences to identify growth opportunities.
• Maintain a strong pipeline of prospective students and institutional partners through regular follow-ups and relationship management.
• Track outreach performance, lead generation, conversion ratios, enrolments, and return on outreach investment.
• Prepare regular MIS reports, dashboards, and presentations for senior management.
• Coordinate with marketing, digital marketing, admissions, and academic teams to ensure consistent communication and a seamless admission process.
• Ensure timely execution of outreach activities and adherence to institutional policies and admission timelines.

Required Skills & Qualifications

• Bachelor’s degree in any discipline; an MBA or postgraduate qualification in Marketing, Management, or a related field will be preferred.
• 8-10 years of relevant experience in admissions, education outreach, institutional relations, student recruitment, or education marketing.
• Proven experience in developing institutional networks and executing regional outreach campaigns.
• Strong understanding of the education ecosystem across North and Central India.
• Demonstrated ability to achieve student recruitment, lead generation, and enrolment targets.
• Excellent communication, presentation, negotiation, and relationship management skills.
• Experience in managing teams, territories, field activities, and outreach budgets.
• Strong analytical skills and proficiency in MS Excel, PowerPoint, CRM systems, and MIS reporting.
• Willingness to travel extensively across assigned territories.

Key Performance Indicators (KPIs)

• Achievement of admission and enrolment targets.
• Number of active institutional partnerships and tie-ups.
• Qualified leads generated through outreach activities.
• Lead-to-admission conversion ratio.
• Number of school, college, and institutional engagements conducted.
• Regional market expansion and outreach coverage.
• Productivity of the outreach team.
• Cost-effectiveness and ROI of outreach campaigns.

Preferred Candidate Profile

The ideal candidate will be a proactive relationship builder with strong regional market knowledge, excellent networking skills, and a proven track record of driving admissions through institutional outreach and field engagement. Candidates from universities, colleges, higher education institutions, edtech companies, and education service organisations will be preferred.