Key Accounts Manager

B Jain Publishers; Dadri; On-site; INR 900,000 - 1,800,000; Full time

Job summary

B Jain Publishers is seeking a Key Account Manager to lead Amazon and D2C operations from Noida. You will own Amazon Vendor/Seller Central, optimize listings, pricing and inventory, and run campaigns to drive growth across the marketplace and the Shopify-based store.

You will also manage performance marketing across Meta and Google ads, coordinate with internal teams, and deliver detailed reports to inform strategy and improve profitability.

Qualifications

• 3+ years of experience in Amazon Marketplace and/or Shopify D2C.
• Hands-on experience with Amazon Advertising, Meta Ads, and Google Ads.
• Strong analytical and reporting skills.
• Exposure to publishing/education brands is a plus.

Responsibilities

• Own and manage Amazon Vendor Central and Seller Central operations.
• Manage listings, pricing, inventory, campaigns, and account health.
• Drive D2C Shopify website sales through acquisition and retention.
• Plan seasonal campaigns, merchandising, and promotions to boost conversions.
• Prepare daily, weekly, and monthly performance reports and insights.

Skills

Amazon Marketplace

Shopify D2C

Amazon Advertising

Meta Ads

Google Ads

Excel Proficiency

Analytical Skills

Campaign Planning

Stakeholder Management

Education

Bachelor's degree in Business/Marketing/Commerce

Tools

Shopify

GA4

Google Tag Manager

Google Merchant Center

Google Search Console

Meta Business Manager

Meta Events Manager

Microsoft Clarity

Job description

Job Title: Key Account Manager E-commerce (Amazon / D2C)

Location: Noida (Work from Office)
Department: E-commerce
Experience: 3+ Years

About Us

We are a fast-growing publishing company with a strong presence across leading online marketplaces and our Direct-to-Consumer (D2C) platform. We are looking for an experienced, analytical, and growth-focused Key Account Manager to drive business growth across Amazon Marketplace and/or our Shopify-based D2C website.

The ideal candidate should possess strong analytical skills, hands-on experience in e-commerce operations, performance marketing, marketplace management, and business reporting. Candidates with expertise in either Amazon or D2C, or both, are encouraged to apply.

Key Responsibility Areas (KRAs)

A. Amazon Marketplace Management

• Own and manage the complete Amazon business through Vendor Central (mandatory) and Seller Central.
• Manage product listings, catalog optimization, pricing, inventory planning, promotions, and account health.
• Execute Amazon sale events such as Prime Day, Great Indian Festival, and category campaigns.
• Monitor business performance, identify growth opportunities, and improve sales and profitability.
• Coordinate with internal teams for inventory planning, replenishment, and order fulfillment.

Amazon Advertising

• Sponsored Products
• Sponsored Brands
• Sponsored Display
• Brand Store Management
• Keyword Research
• Campaign Structuring
• Budget Planning & Allocation
• Bid Optimization
• ACOS & ROAS Optimization
• Performance Analysis
• Amazon DSP (Preferred)

B. D2C (Shopify) Business Management

• Own and manage the complete Shopify-based D2C business.
• Drive website sales through customer acquisition, retention, and conversion optimization.
• Manage website merchandising, product listings, collections, pricing, and promotional campaigns.
• Coordinate website updates, landing pages, banners, and product launches.
• Plan seasonal campaigns and improve customer experience to maximize conversions.

Performance Marketing

Meta Ads

• Facebook Ads
• Instagram Ads
• Advantage+ Shopping Campaigns
• Dynamic Product Ads
• Prospecting & Retargeting Campaigns
• Audience Creation (Custom & Lookalike)
• Budget Planning & Optimization
• ROAS & CPA Optimization

Google Ads

• Search Campaigns
• Shopping Ads
• Performance Max (PMax)
• Display Campaigns
• YouTube Ads
• Demand Gen Campaigns
• Remarketing Campaigns

Customer Retention & CRM

• Email Marketing
• WhatsApp Marketing
• SMS Campaigns
• Abandoned Cart Recovery
• Customer Segmentation
• Loyalty & Referral Programs
• Upselling & Cross-selling Campaigns

Experience with Klaviyo, Mailchimp, MoEngage, WebEngage, or similar CRM platforms is preferred.

Marketing & Analytics Tools

• Shopify
• Google Analytics 4 (GA4)
• Google Tag Manager (working knowledge)
• Google Merchant Center
• Google Search Console
• Meta Business Manager
• Meta Events Manager
• Microsoft Clarity (Preferred)

Marketplace Exposure (Preferred)

Experience with:

• Flipkart Ads (PLA/PCA)
• FirstCry Ads
• Quick Commerce Advertising Consoles (Blinkit, Zepto, Instamart, etc.)

Reporting & Business Analytics

Prepare and analyze:

• Daily, Weekly & Monthly Sales Reports
• Marketing Performance Reports
• Campaign Performance Reports
• Website Traffic Reports
• Customer Acquisition & Retention Reports
• SKU/Product Performance Reports
• Inventory & Demand Forecast Reports
• Quarterly & Annual Business Reviews

Track and optimize:

• ROAS
• ACOS
• CAC
• CPA
• Conversion Rate
• Average Order Value (AOV)
• Customer Lifetime Value (LTV)
• Repeat Purchase Rate
• Website Traffic
• Cart Abandonment Rate

Excel & Analytical Skills (Mandatory)

Strong proficiency in Microsoft Excel, including:

• Pivot Tables
• VLOOKUP / XLOOKUP
• INDEX-MATCH
• SUMIFS
• IF Functions
• Conditional Formatting
• Charts & Dashboards
• Data Analysis

Preferred:

• Power Query
• Power Pivot

Required Skills

• 3+ years of experience in Amazon Marketplace and/or Shopify D2C business management.
• Hands-on experience with Amazon Advertising, Meta Ads, and Google Ads.
• Strong understanding of e-commerce operations, merchandising, campaign planning, and digital marketing.
• Excellent analytical and reporting skills.
• Advanced Microsoft Excel proficiency.
• Strong ownership mindset with the ability to independently manage business growth.
• Excellent communication and stakeholder management skills.

Preferred Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or a related field.
• Experience in publishing, books, education, consumer products, retail, FMCG, or D2C brands will be preferred.
• Certifications in Amazon Advertising, Google Ads, Google Analytics (GA4), or Meta Blueprint will be an added advantage.