Business Analyst- Ecommerce

Dentsu Aegis Network; Bengaluru, Pune District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Dentsu Aegis Network in Bengaluru seeks an AdOps Lead to drive client KPIs across Amazon, Flipkart, and other marketplaces. You will guide campaign planning, optimize spend, and ensure timely delivery with the ad operations team.

You will develop strategic directions, refine campaigns, and present performance insights to clients while mentoring a growing team and managing 4–6 accounts. This role emphasizes analytics, communication, and leadership.

Qualifications

• Graduate or MBA with 4 months of relevant experience in managing Amazon Ads via self-serve platforms.
• Experience running self-serve campaigns and/or display campaigns on other marketplace platforms.
• Hands-on experience using Helium 10, Amazon Pi and Amazon Drona.

Responsibilities

• Drive client KPIs on marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion with the AdOps team.
• Ensure on-time, high-quality delivery of work by the team against SLAs.
• Understand client goals and refine campaign plans before presenting to client.
• Finalise advertising plans with client input and mutual alignment of objectives and KPIs.
• Provide recommendations and guide AdOps in campaign structuring, targeting, creatives, betas and other facets of advertising for Marketplaces.
• Drive use of automation and tech for reporting with the AdOps team.
• Build, monitor and maintain the digital advertising budget and track success metrics.
• Oversee all regular and ad hoc analysis of digital activity for clients.
• Oversee quality and depth of insights provided by AdOps.
• Identify gaps and opportunities to scale client revenue or improve efficiencies on campaigns.
• Manage a portfolio of 4–6 client accounts.
• Review performance with the team in regular scrums.
• Stay updated on industry trends and competitive landscape.
• Showcase business growth in Monthly/Quarterly/Half-yearly/Annual reviews.
• Support team growth and personal development plans.

Skills

Project management

Analytical skills

Communication

Problem-solving

Interpersonal skills

Decision-making

Education

Graduate

MBA

Tools

Helium 10

Amazon Pi

Amazon Drona

Job description

Role & responsibilities

• Be responsible for driving client KPIs on different marketplaces including Amazon, Flipkart, QCommerce, Pharmacy, Beauty and Fashion by working with an ad operations team
• Be responsible for driving organizational KPIs, SLAs towards ensuring on-time & high-quality delivery of work by the team
• Understand client goals, give strategic direction and refine campaign plans before they go to client
• Finalise advertising plans with client input mutual alignment of plans with the client based on key objectives and KPIs to be achieved
• Provide recommendations and guide AdOps team in execution of strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of advertising in accordance with client goals for Marketplaces.
• Drive use of automation and tech for reporting with the AdOps team
• Build, watch and maintain the digital advertising budget and track success metrics
• Oversee all regular (and ad hoc) analysis of digital activity required to be sent to the client
• Oversee quality and depth of insights being provided by the AdOps team
• Understanding client brief holistically to identify gaps/opportunities for scaling client revenue, or building efficiencies on current campaigns
• Responsible for managing a client portfolio of 4-6 accounts
• Review performance being delivered on all client accounts through regular scrums with the team
• Understand and stay current on industry trends, competitive landscape as relevant to assigned clients
• Be accountable for showcasing business growth during Monthly, Quarterly, Half Yearly and Annual Business Review meetings with the client
• Be responsible for Team Growth and planning personal development programs for subordinates.
• Take PDPs of team members
• Be accountable for Quality and timely deliverables for clients requests by the AdOps team
• Work with Business Teams to drive New Business pitches including preparation and presentation of audits, planning and strategic recommendations

You'd fit right in, if you:

• Are any Graduate/MBA with 4 months of experience of relevant work experience in managing and running Amazon Ads through self-serve platforms
• Additionally have experience of running self-serve campaigns and / or display campaigns on other marketplace platforms
• Have hands on experience of using tools like Helium 10, Amazon Pi, Amazon Drona. Experience of using other marketplace tools will be beneficial, but not necessary.
• Have 1+ years of people management experience.
• Have experience in managing the advertising spends for multiple client accounts at the same time
• Have strong project management skills including demonstrated ability to think end-to-end, and manage long-term projects
• Have excellent problem-solving and analytical skills
• Have excellent communication and interpersonal skills, with the ability to be personable yet persistent
• Have an appetite for Risk and should be a strong decision-maker.