Amazon Ads Specialist

सादा / SAADAA; Jaipur; On-site; INR 600,000 - 900,000; Full time

Job summary

SAADAA, a fast-growing D2C lifestyle brand in India, is seeking an Amazon Ads Specialist to drive profitable growth through Amazon advertising, owning strategy, execution, and performance analysis.

You will optimize campaigns across Sponsored Products, Brands, and Display, analyze ROAS/ACOS/TACOS, and collaborate with marketing and creative teams to boost visibility and revenue.

Qualifications

• 3+ years hands-on Amazon Ads / Performance Marketing.
• Strong understanding of ROAS, ACOS, TACOS, CPC, CTR, CVR.
• Advanced Excel/Google Sheets skills.

Responsibilities

• Own and manage Amazon Ads campaigns across Sponsored Products, Brand, and Display.
• Develop campaign strategies, budgets, targeting, bidding, and optimization plans.
• Monitor ROAS, ACOS, TACOS, CTR, CPC, CVR, and ad sales.
• Scale high‑performing campaigns while reducing inefficient ad spend.
• Plan advertising strategies for product launches and major Amazon events.
• Analyze campaign and sales data to identify trends and improvements.
• Collaborate with Marketplace and Creative teams for visibility and conversion.
• Prepare regular performance reports and track against targets.
• Continuously test new keywords, targeting, bidding, and strategies.
• Google Ads experience is a strong plus (Search, Shopping, Performance Max).

Skills

Amazon Ads

Performance Marketing

Budget management

Analytical skills

Excel/Google Sheets

Google Ads

Tools

GA4

GTM

Google Merchant Center

Excel

Job description

We are a direct-to-consumer (D2C) lifestyle brand building better basics for everyone. SAADAA is a Top 1% Shopify store in India, bootstrapped and profitable. In just 4 years, we have grown from a 100 sq. ft. garage to a 150+ member team — and we are just getting started.

ROLE OVERVIEW

We are looking for an Amazon Ads Specialist to drive profitable growth through Amazon advertising. You will own campaign strategy, execution, optimization, and performance analysis, with a strong focus on ROAS, ACOS, TACOS, and revenue growth. The ideal candidate is highly analytical, hands‑on with Amazon Ads, and understands performance marketing and ecommerce growth.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Own and manage Amazon Ads campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display.
• Develop campaign strategies, budgets, targeting, bidding, and optimization plans to achieve business and ROAS targets.
• Conduct keyword, search term, competitor, and product-level analysis to identify growth opportunities.
• Monitor and optimize key metrics including ROAS, ACOS, TACOS, CTR, CPC, CVR, and ad sales.
• Scale high‑performing campaigns while reducing inefficient ad spend.
• Plan advertising strategies for product launches, seasonal campaigns, and major Amazon events.
• Analyze campaign and sales data to identify trends and recommend actionable improvements.
• Work with the Marketplace and Creative teams to improve product visibility and conversion.
• Prepare regular performance reports and track advertising performance against targets.
• Continuously test new keywords, targeting, bidding, and campaign strategies.
• Google Ads experience is a strong plus, particularly Search, Shopping, and Performance Max.

WHO YOU ARE

• 3+ years of hands‑on experience in Amazon Ads / Performance Marketing, preferably with D2C or ecommerce brands.
• Strong understanding of Amazon Ads, campaign structuring, keyword targeting, bidding, and optimization.
• Proven experience managing advertising budgets and delivering profitable growth.
• Strong understanding of ROAS, ACOS, TACOS, CPC, CTR, CVR, and CAC.
• Strong analytical and problem‑solving skills.
• Advanced proficiency in Excel / Google Sheets.
• Experience with Google Ads, GA4, GTM, or Google Merchant Center is a plus.
• High ownership, attention to detail, and ability to work in a fast‑paced environment.