Junior Performance Marketing Executive | HSR Bengaluru

Talent Corner HR Services Private Limited; Bengaluru; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Talent Corner HR Services Private Limited is seeking a Junior Performance Marketing Executive in Bengaluru to manage and optimize Google Ads and Meta Ads campaigns focused on quality lead generation. You will track performance, analyze data, and support the team with reporting.

Ideal candidates have hands-on lead gen experience and a strong drive to learn and grow into a senior role within a collaborative, fast-paced environment.

Formación

• Hands-on experience with lead generation campaigns on Google Ads and Meta Ads.
• Strong data-driven approach with ability to analyze performance metrics.
• Experience in real estate or high-ticket lead gen is a plus.
• Proficient in using GA4, GTM, and Meta events for tracking.

Responsabilidades

• Set up and manage lead generation campaigns on Google Ads and Meta Ads.
• Monitor performance, optimize budgets, bids, keywords, and creatives.
• Conduct audience and keyword research and analyze results.
• Ensure tracking is correctly implemented across platforms.
• Prepare weekly/monthly performance reports and communicate with clients.

Conocimientos

Lead generation

Campaign optimization

Data analysis

Reporting

Communication

A/B testing

Team collaboration

Herramientas

Google Analytics GA4

Google Tag Manager

Meta Events Manager

Looker Studio

Descripción del empleo

Position Overview

Were looking for a Junior Performance Marketing Executive to run and optimize Google Ads and Meta Ads campaigns focused on quality lead generation for our clients, who are mainly in the real estate vertical. You’ll manage day-to-day campaign activity, track performance, and support the team with analysis and reporting. The ideal candidate has hands-on experience with lead gen campaigns, a sharp eye for data, and a strong drive to learn and grow into a senior role.

Key Responsibilities

• Campaign Setup & Management
  Set up, launch, and manage lead generation campaigns on Google Ads (Search, Performance Max, Demand Gen) and Meta Ads (lead forms, website conversions, WhatsApp/click-to-message). Work with ad copy, creatives, audiences, and landing pages to meet client goals under the guidance of senior team members.
• Campaign Optimization
  Monitor campaigns daily and make data-backed optimizations across budgets, bids, keywords, audiences, placements, and creatives. Focus on improving CPL and lead quality, not just lead volume.
• Audience & Keyword Research
  Build and refine audience segments (custom, lookalike, interest-based) on Meta, and conduct keyword research, negative keyword management, and search term analysis on Google. Support competitor research for real estate projects and micro-markets.
• Lead Quality & Tracking
  Ensure conversion tracking is set up correctly (Google Tag Manager, Meta Pixel, Conversions API, GA4). Coordinate with clients and sales teams to gather lead feedback and use it to improve targeting and campaign quality.
• Reporting & Client Communication
  Prepare weekly and monthly performance reports using dashboards and spreadsheets. Share clear campaign updates and insights with the team and clients, with support from seniors on strategy discussions.
• A/B Testing & Learning
  Run structured tests on ad copy, creatives, audiences, and landing pages. Document learnings and stay updated on new features and best practices on Google and Meta.
• Collaboration
  Work closely with creative, content, and SEO teams to align ads with landing pages and messaging. Take feedback well and share ideas in team discussions.

Qualifications

• 2 to 3 years of hands-on experience managing Google Ads and Meta Ads campaigns, preferably for lead generation
• Detail-oriented, organized, and able to handle multiple accounts at once
• Experience in real estate or other high-ticket lead gen verticals is a big plus
• Good understanding of key metrics like CPL, CTR, CPC, CVR, and lead quality indicators
• Working knowledge of Google Analytics (GA4), Google Tag Manager, and Meta Events Manager
• Strong analytical skills and comfort working with spreadsheets and reporting tools (Looker Studio or similar)
• Clear written and verbal communication
• Familiarity with CRM tools or lead management systems is a plus