Senior Performance Marketing Executive On-site Bangalore View role

Brandshark; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Brandshark in Bengaluru is looking for a skilled Performance Marketing Lead to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads. You will manage lead generation and e-commerce initiatives, handle large monthly ad spends, and drive data-driven optimizations.

The role requires strong analytics, GA4, Google Ads, and GTM expertise, with prior agency experience preferred and leadership responsibilities for a team of executives.

Qualifications

• 3+ years of hands-on experience in Performance Marketing.
• Experience with Lead Gen and E-commerce campaigns.
• Proficiency in Google Ads, Meta Ads, and GA4.
• Experience managing ₹20 Lakhs+ monthly ad spends per client.
• Strong data analysis and conversion tracking skills.
• Agency experience preferred.

Responsibilities

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives
• Handle and optimize accounts with monthly ad spends of ₹20 Lakhs+ per account
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance
• Analyze campaign performance using GA4 and dashboards
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing insights
• Allocate and manage campaign budgets efficiently to maximize returns
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments
• Stay updated with the latest platform trends, updates, and digital marketing best practices
• Manage multiple client accounts and ensure timely reporting and optimization
• Lead and manage a team of Performance Marketing Executives, providing guidance

Skills

Performance marketing

Lead generation

E-commerce advertising

Campaign optimization

Analytics GA4

Tools

GA4

Google Ads

Meta Ads

Google Tag Manager

Job description

Review the role details below and send through a concise application.

Responsibilities

Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.Handle and optimize accounts with monthly ad spends of ₹20 Lakhs+ per account.Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.Allocate and manage campaign budgets efficiently to maximize returns.Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.Stay updated with the latest platform trends, updates, and digital marketing best practices.Manage multiple client accounts while ensuring timely execution, reporting, and performance optimization.Lead and manage a team of Performance Marketing Executives, providing guidance, reviewing campaign performance, and ensuring timely execution.

Requirements

3+ years of hands-on experience in Performance Marketing.Proven experience managing Lead Generation and E-commerce advertising campaigns.Strong expertise in Google Ads, Meta Ads,.Experience managing ad spends of ₹20 Lakhs+ per month for individual client accounts.Strong understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.Experience with keyword research, audience segmentation, and campaign optimization.Strong analytical skills with the ability to interpret campaign data and make performance-driven decisions.Ability to manage multiple client accounts, budgets, and deadlines effectively.Prior experience working in a Digital Marketing Agency is preferred.