Google Ads Specialist

Keka Inc.; Dadri; On-site; INR 450,000 - 600,000; Full time

Job summary

Keka Inc. in India is seeking a Performance Marketing Executive with 2-3 years of hands-on experience in planning, executing, and optimizing Google Ads campaigns for real estate clients to generate qualified leads.

You will work with the team lead to monitor performance, optimize keywords, and improve CPL while ensuring lead quality targets are met. Strong analytical and collaborative skills are essential.

Qualifications

• 2-3 years hands-on Google Ads campaign management.

Responsibilities

• Plan, execute, and optimize Google Search and Google Demand Gen campaigns.
• Research and select keywords relevant to real estate lead generation.
• Monitor campaign performance and take corrective actions to meet CPL and lead quality targets.
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Track leads and ensure data accuracy in reporting.
• Stay updated with Google Ads best practices and platform updates.

Skills

Google Ads

Lead generation

A/B testing

Analytics

Keyword research

Bidding strategies

Audience targeting

Campaign optimization

Analytical thinking

Communication

Teamwork

Deadline-driven

Tools

Google Ads Console

Job description

We are looking for a Performance Marketing Executive with 2-3 years of hands-on experience in running and optimizing Google Ads campaigns. The candidate will work closely with the team lead to plan, execute, monitor, and optimize campaigns for our real estate clients, ensuring lead generation targets are met.

Key Responsibilities

• Plan, execute, and optimize Google Search and Google Demand Gen campaigns.
• Research and select keywords relevant to real estate lead generation.
• Monitor campaign performance and take corrective action to achieve CPL and lead quality targets.
• Conduct A/B testing on creatives, ad copies, and landing pages.
• Track leads and ensure data accuracy in reporting.
• Stay updated with Google Ads best practices and platform updates.

Requirements

Experience

• 2-3 years of hands-on experience in Google Ads campaign management.
• Experience in real estate lead generation is preferred.

Technical Skills

• Proficiency in Google Ads (Search, Demand Gen, Display).
• Basic knowledge of Google Analytics and conversion tracking.
• Understanding of keyword research, bidding strategies, and audience targeting.

Soft Skills

• Strong analytical and problem-solving skills.
• Good communication and teamwork abilities.
• Ability to work under tight deadlines and meet performance targets.

Required Skills