Digital Marketing Manager

Modern Vidya Niketan; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Modern Vidya Niketan in Bengaluru is seeking a data-driven digital marketing specialist to lead Google Ads, Meta Ads, and CRM-driven lead management for Bangalore real estate projects. You will optimise campaigns, analyse performance and deliver daily, weekly, and monthly MIS.

The role requires hands-on experience with Google Ads, Meta Ads, Looker Studio, GA4, and Excel, plus deep knowledge of local market dynamics and buyer behaviour in Bangalore.

Qualifications

• 4-5 years of experience in Digital/Performance Marketing.
• Mandatory: Real estate digital marketing experience in the Bangalore/local market.
• Strong hands-on experience with Google Ads and Meta Ads & CRM Tools.
• Experience handling digital campaigns for residential real estate projects in Bangalore.

Responsibilities

• Plan, execute and optimise campaigns across Google Search, YouTube, Display, Demand Gen and Performance Max.
• Manage campaign budgets, targeting, bidding, keywords, audiences and placements.
• Monitor CPL, CPQL, conversion rate, lead quality and cost per site visit.
• Analyse campaign, keyword, audience, location, device and creative-level performance.
• Identify opportunities for budget optimisation and reallocation.

Skills

Digital/Performance Marketing

Bangalore real estate

Campaign optimisation

Data analysis

Tools

Google Ads

Meta Ads Manager

Salesforce / LeadRat / Similar CRM

Advanced Microsoft Excel

Looker Studio

GA4

Job description

The role will primarily focus on Google Ads, Meta Ads, CRM/lead management, campaign optimisation, advanced data analysis and performance reporting.

The ideal candidate should have strong hands‑on experience in Bangalore's real estate digital ecosystem, along with expertise in Google Ads, Meta Ads, CRM platforms, Advanced Excel and Looker Studio.

Key Responsibilities

Google Ads & Performance Marketing

• Plan, execute and optimise campaigns across Google Search, YouTube, Display, Demand Gen and Performance Max.
• Manage campaign budgets, targeting, bidding, keywords, audiences and placements.
• Monitor CPL, CPQL, conversion rate, lead quality and cost per site visit.
• Analyse campaign, keyword, audience, location, device and creative-level performance.
• Identify opportunities for budget optimisation and reallocation.
• Monitor conversion tracking and campaign attribution.

Meta Ads

• Manage and optimise Facebook and Instagram advertising campaigns.
• Execute Lead Generation, Conversion, Remarketing and other relevant campaigns.
• Analyse performance by campaign, ad set, creative, audience and placement.
• Develop and optimise retargeting and lookalike audiences.
• Monitor CPL, CTR, CPC, frequency, lead quality and conversion.
• Work with creative teams to identify high‑performing creatives.

Bangalore Market & Real Estate Expertise Mandatory

• Relevant real estate digital marketing experience in the Bangalore/local market is mandatory.
• Strong understanding of the Bangalore residential real estate market, key micro‑markets and buyer behaviour.
• Understanding of local audiences, catchments, property segments and competitive projects.
• Experience running digital campaigns for residential real estate projects in Bangalore.
• Ability to identify relevant geo‑targeting, audience segments, search intent and local market opportunities.
• Knowledge of competitor campaigns, pricing communication, project positioning and digital trends within the Bangalore market will be highly preferred.

CRM & Lead Management

• Manage and analyse leads through CRM platforms, e.g. Salesfroce, LeadRat or Similar.
• Track the complete funnel:

Advanced Excel & Data Analysis

• Advanced Excel expertise is mandatory.
• Consolidate large volumes of digital, CRM and sales data.
• Create dynamic MIS and performance reports.
• Strong knowledge of Pivot Tables, XLOOKUP/VLOOKUP, SUMIFS, COUNTIFS, IF formulas, conditional formatting, charts and dashboards.
• Analyse campaign and funnel‑level data to identify trends and performance gaps.
• Develop daily, weekly and monthly performance MIS.
• Convert raw data into clear business insights and recommendations.

Digital Performance Reporting

• Prepare daily, weekly and monthly performance reports.
• Compare actual performance against budgets, targets and previous periods.
• Identify reasons behind performance fluctuations.
• Provide actionable recommendations for campaign optimisation.
• Present performance insights to senior management.

Key Platforms & Tools

Mandatory:

• Google Ads
• Meta Ads Manager
• Salesforce / LeadRat / Similar CRM
• Advanced Microsoft Excel
• Looker Studio
• GA4

Key KPIs

• Qualified Lead Generation
• Cost Per Lead (CPL)
• Cost Per Qualified Lead (CPQL)
• Lead Quality
• Cost Per Site Visit
• Lead‑to‑Site Visit Conversion
• Site Visit‑to‑Booking Conversion
• Digital Marketing ROI
• Budget Efficiency
• CRM Data Accuracy
• Reporting Accuracy & Timeliness

Candidate Profile

• 4-5 years of experience in Digital/Performance Marketing.
• Mandatory: Relevant real estate digital marketing experience in the Bangalore/local market.
• Strong hands‑on experience with Google Ads and Meta Ads & CRM Tools.
• Experience handling digital campaigns for residential real estate projects.