Junior Performance Marketing Executive

Brandshark; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Brandshark in Bengaluru is seeking an experienced Performance Marketing Specialist to plan, execute, and optimize campaigns across Google Ads, Meta Ads, and LinkedIn Ads. The role involves managing Lead Generation and E-commerce campaigns for multiple clients, conducting keyword research and audience targeting, and analyzing performance with GA4 and dashboards to drive ROI.

You will monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, and Conversion Rate, providing actionable insights, while

Qualifications

• 2+ years hands-on experience in Performance Marketing.
• Proven experience managing Lead Generation and E-commerce advertising campaigns.
• Strong expertise in Google Ads Meta Ads and LinkedIn Ads
• Good understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Experience with keyword research and audience segmentation.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Ability to manage multiple client accounts and meet deadlines.
• Experience working in a Digital Marketing preferred.

Responsibilities

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Analyze campaign performance using GA4 and advertising platform dashboards.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
• Allocate and manage campaign budgets efficiently to maximize returns.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
• Stay updated with the latest trends, platform updates, and digital marketing best practices.

Skills

Performance Marketing

Google Ads

Meta Ads

LinkedIn Ads

GA4

Analytics

A/B Testing

Budget Management

Lead Gen

E-commerce Ads

Tools

Google Tag Manager

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

• Plan, execute, and optimize end-to-end performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Manage and scale Lead Generation and E-commerce campaigns to achieve business objectives.
• Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
• Manage individual client accounts with ₹10 Lakhs monthly ad spends, ensuring effective budget allocation and performance optimization.
• Analyze campaign performance using Google Analytics (GA4) and advertising platform dashboards.
• Monitor KPIs such as CTR, CPC, CPA, ROAS, ROI, Conversion Rate, and Quality Score, providing actionable insights.
• Allocate and manage campaign budgets efficiently to maximize returns.
• Perform A/B testing on creatives, ad copies, landing pages, and audience segments to improve performance.
• Stay updated with the latest trends, platform updates, and digital marketing best practices.

Requirements:

• 2+ years of hands-on experience in Performance Marketing.
• Proven experience managing Lead Generation and E-commerce advertising campaigns.
• Strong expertise in Google Ads Meta Ads and LinkedIn Ads
• Good understanding of Google Analytics (GA4), Google Tag Manager, and conversion tracking.
• Experience with keyword research and audience segmentation.
• Strong analytical skills with the ability to interpret campaign data and optimize performance.
• Ability to manage multiple client accounts and meet deadlines.
• Experience working in a Digital Marketing preferred .