Junior Brand Strategist

Fraganote; New Delhi; On-site; INR 450,000 - 700,000; Full time

Job summary

Fraganote in Delhi seeks a Junior Brand Strategist who is curious, culturally plugged-in, and obsessed with understanding why people care. You’ll work with Brand, Creative, Content, and Marketing teams to shape how Fraganote shows up across campaigns, launches, social, and brand experiences.

You will translate consumer insights into briefs and campaign ideas, help define brand voice and positioning, and track trends in fragrance, beauty, fashion and pop culture to keep Fraganote ahead.

Qualifications

• 1–3 years of experience in brand strategy, creative strategy, marketing or related roles.
• Strong understanding of consumer behaviour and cultural trends.
• Ability to move between data, insights and ideas.
• Excellent storytelling and presentation skills.
• Interest in brands, fragrance, beauty, fashion, lifestyle and pop culture.

Responsibilities

• Assist in developing brand and campaign strategies across launches and key moments.
• Research consumer behaviour, cultural trends, competitors and category movements.
• Translate insights into briefs, campaign territories and communications ideas.
• Help build and maintain brand voice, narratives and positioning.
• Collaborate with creative, content, social, influencer and marketing teams for alignment.
• Track fragrance, beauty, fashion and lifestyle trends relevant to Fraganote.
• Analyse campaign performance and consumer responses to learn what works.
• Support brainstorming and contribute fresh, culturally relevant ideas.

Skills

Brand strategy

Creative strategy

Marketing strategy

Advertising

Storytelling

Communication

Job description

Fraganote is a modern fragrance brand built at the intersection of scent, culture, and self-expression. We’re looking for people who understand that great brands aren’t just built through campaigns — they’re built through ideas, stories, and a deep understanding of people.

The Role

We’re looking for a Junior Brand Strategist who is curious, culturally plugged-in, and obsessed with understanding why people care. You’ll work closely with the Brand, Creative, Content, and Marketing teams to shape how Fraganote shows up across campaigns, launches, social, and brand experiences.

What You’ll Do

• Assist in developing brand and campaign strategies across launches, always-on communication, and key brand moments.
• Research consumer behaviour, cultural trends, competitors, and category movements to identify opportunities for the brand.
• Translate insights into clear creative briefs, campaign territories, and communication ideas.
• Help build and maintain Fraganote’s brand voice, narratives, and positioning.
• Collaborate with creative, content, social, influencer, and marketing teams to ensure strategic alignment.
• Track what’s happening across fragrance, beauty, fashion, lifestyle, and pop culture and identify relevant trends for Fraganote.
• Analyse campaign performance and consumer responses to understand what worked, what didn’t, and why.
• Support brainstorming sessions and contribute ideas that are fresh, culturally relevant, and distinctly Fraganote.
• Assist in developing brand presentations, strategy decks, creative briefs, and campaign documentation.

What We’re Looking For

• 1–3 years of experience in brand strategy, creative strategy, marketing strategy, advertising, or a related role.
• Strong understanding of consumer behaviour and cultural trends.
• Someone who can move seamlessly between data, insights, and ideas.
• Excellent storytelling and presentation skills.
• Strong written and verbal communication.
• Naturally curious with a sharp eye for culture, trends, and consumer conversations.
• Ability to think strategically while still being comfortable getting into the details.
• A genuine interest in brands, advertising, fragrance, beauty, fashion, lifestyle, and pop culture is a big plus.