Creative Strategist & Copy Lead

Fruture; Mumbai; Hybrid; INR 900,000 - 1,300,000; Full time

Job summary

Fruture in Mumbai seeks a go-to creative and copy specialist to ideate, strategize, visualize ideas, and craft engaging content that meets marketing objectives. You will lead campaigns, present plans to clients, and ensure top-quality work in collaboration with Brand Solutions, Design and Performance teams.

Requires 4-8 years of experience, strong English grammar, and the ability to drive timelines and quality in a hybrid setup. Join a dynamic, brand-forward team at Fruture.

Qualifications

• 4-8 years of copy/content experience in varied brands.
• Strong English grammar and writing skills.
• Ability to ideate, strategize and visualize ideas.
• Present creative plans to clients with clarity and impact.
• Coordinate with Brand Solutions, Design & Performance teams.
• Basic understanding of SEO and content planning.
• Ability to work in a dynamic hybrid environment.

Responsibilities

• Carrying out creative duties on multiple brands from different industries, including campaign planning and ideation to copywriting.
• Brainstorm and develop new ideas, concepts and messaging.
• Present the entire creative plan for social media accounts or campaigns to clients.
• Ensure the creative work adheres to industry standards and trends.
• Coordinate daily with Brand Solutions, Design & Performance teams on tasks.
• Provide visual direction to the graphic design team for accounts, campaigns or pitches.
• Break down briefs for brand solutions and streamline processes.
• Collaborate with New Business and Brand Solutions on ideation for pitches.
• Research the brand, audience and competition to guide content needs.
• Stay updated with field developments and trends; build content plans for web needs.
• Contribute to branding projects for content strategy.

Skills

Content creation

English grammar

Idea to copy

Campaign planning

Social media planning

Research skills

Brand messaging

Job description

Be the go-to creative and copy person at Fruture. Ideate, strategize, visualize ideas,write engaging and meaningful content and ensure the highest quality of creative & copy for brands to achieve their marketing objectives. Experience required: 4-8 years of experience

Job Description

• Carrying out creative duties on multiple brands from different industries ranging from campaign planning, social media planning and ideation to copywriting. Brainstorm and come up with new ideas, concepts and messaging.
• Presenting the entire creative plan for any social media account or campaign to clients .
• Ensuring the creative work is up to industry standards & trends
• Coordinating with the Brand Solutions, Design & Performance Team on a daily basis on any task ranging from a topical post on a brand to a campaign strategy
• Providing visual direction to the graphic design team on any idea or concept for specific accounts OR campaigns OR pitches
• Understanding and breaking down the brief to brand solutions lead in order to ensure a more smooth and efficient process
• Working on revisions on all tasks based on internal or external feedback and setting and sticking to self-set practical, realistic timelines that allow enough time for ideation and finesse but also meet client goals
• Working with the New Business team & Brand Solutions team on all creative ideation and a creative showcase for any pitch or existing accounts
• Carry out in-depth research about the brand and its competition, its target audience and ensure you are fully aware of what the brand needs at all times
• Be completely up-to-date and aware of all developments in your field, as well as fully updated with news or online trends. Ideating and building content plans for the brand’s web requirements
• Working on branding projects for brand & website content strategy
• Ideate with cream on social media and marketing campaigns
• Think radical, question clients' briefs and challenge conventions
• Drive consumer behavior, needs, aspiration and look at trends by probing data and insights to come up with new interventions
• Build a quality check & audit mechanism and have an eye for adherence to brand guidelines
• A brand-centric person who knows what will resonate with the particular target audience, with the aim to drive goals like increasing engagement
• Must take ownership and responsibility of the accounts they are working on

Skills required:

• Strong content creator with the ability to put ideas into words
• Strongly adept in English grammar and command over the language
• Comfortable explaining creative ideas to client stakeholders s and presenting work
• Should be able to work in a dynamic and hybrid environment with a balance of quality and efficiency
• Should have strong research skills
• Basic knowledge of SEO
• Collaborate with teams on building the ‘thinking function’
• Knowledge of campaign planning, social media calendar, and content planning