Brand Strategist

Rivulet IQ; Ahmedabad; On-site; USD 6,816 - 11,360; Full time

Job summary

An established industry player seeks a talented Brand Strategist to elevate its brand identity and drive business growth. In this pivotal role, you'll craft compelling narratives and strategic campaigns while collaborating across departments to enhance brand loyalty. Your expertise in brand strategy, content marketing, and data analysis will be crucial in defining brand perception and ensuring consistency across all platforms. Join a dynamic team where your creative insights will shape the future of the brand in the competitive IT services sector. If you're passionate about branding and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 5+ years in brand strategy or management, especially in web design.
• Strong understanding of content marketing, SEO, and digital advertising.

Responsibilities

• Develop and execute brand strategy aligned with business goals.
• Create compelling content and campaigns to enhance brand perception.
• Track brand performance and report insights to stakeholders.

Skills

Brand Strategy

Content Marketing

SEO

Digital Advertising

Data Analysis

Project Management

Interpersonal Skills

Creative Problem-Solving

Tools

HubSpot

Google Analytics

Adobe Creative Suite

Job description

We are looking for a Brand Strategist to shape and strengthen the brand identity of our businesses. This role is crucial in defining brand perception, enhancing market positioning, and ensuring consistent messaging across all platforms. The ideal candidate will craft compelling brand narratives, create strategic campaigns, and collaborate across departments to drive brand loyalty and business growth.

Responsibilities:

Brand Development & Strategy:

• Develop and execute a comprehensive brand strategy aligned with business objectives.
• Define and refine brand messaging, positioning, and storytelling to establish a strong identity in the market.
• Ensure brand consistency across all marketing channels, internal communications, and customer touchpoints.
• Develop brand guidelines and ensure adherence across all touchpoints.
• Conduct market research to understand audience needs, industry trends, and competitive positioning.

Content & Campaign Development:

• Oversee the creation of compelling, high-quality content to enhance brand perception.
• Work with content creators to develop blogs, case studies, social media, newsletters, and video campaigns that reinforce brand values.
• Develop brand awareness campaigns that engage target audiences and drive loyalty.
• Collaborate with creative teams to produce visually impactful branding materials.
• Work closely with the marketing, sales, and product teams to align branding efforts with business goals.
• Partner with design teams to ensure a visually compelling and cohesive brand presence.
• Manage relationships with external agencies, freelancers, and partners for creative and PR initiatives.

Performance & Analytics:

• Track and measure brand awareness, audience engagement, and sentiment analysis to refine strategies.
• Identify key brand health metrics and report insights to stakeholders regularly.
• Use insights from Google Analytics, social media analytics, and customer feedback to improve brand perception and effectiveness.
• Report on branding initiatives' impact on business growth and client retention.

Desired Skills:

• 5+ years of experience in brand strategy, brand management, or a similar role, preferably within web design and development services.
• Proven ability to create and implement brand strategies that drive business growth, particularly in the web design and development sector.
• Strong understanding of content marketing, SEO, SEM, and digital advertising.
• Experience in content marketing, digital campaigns, and audience engagement.
• Exceptional interpersonal and communication skills to build relationships with clients, partners, and internal teams.
• Advanced data analysis skills to translate insights into impactful strategies.
• Familiarity with marketing tools like HubSpot, Google Analytics, and Adobe Creative Suite is a plus.
• Excellent project management skills with the ability to multitask and meet deadlines.
• Creative problem-solver with a strategic mindset and strong leadership capabilities.
• Collaborative approach to team management and stakeholder engagement.
• Creative thinker with the ability to develop innovative strategies that increase engagement and brand awareness.
• Ability to interpret and present data effectively to make informed marketing decisions.
• Proficiency with social media platforms and tools for analytics, performance tracking, and scheduling.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

IT Services and IT Consulting