Brand Manager

Encompass; Mumbai; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

SmallBatch is seeking a strategic Brand Manager to oversee the development and execution of brand strategy, maintaining brand integrity, and boosting awareness and equity across channels. The role combines creative thinking with analytical planning to position our brand in the market.

The ideal candidate will drive brand performance through market insights, define positioning and messaging, and collaborate with marketing, product, and operations to ensure consistency and impact across digital,

Qualifications

• Masters degree in Marketing, Business Administration, or related field.
• Proven experience in brand management or marketing roles.
• Strong understanding of brand strategy, positioning, and marketing principles.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Creative thinking and ability to translate ideas into compelling brand narratives.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Exceptional communication and presentation skills.

Responsibilities

• Develop and implement comprehensive brand strategies to achieve company objectives.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
• Define brand positioning, messaging, and value proposition that resonates with target audiences.
• Monitor brand performance and KPIs, and analyze data to measure the effectiveness of branding initiatives.
• Collaborate with cross-functional teams including performance marketing, product development, and operations to ensure brand consistency and alignment.
• Lead brand communication efforts across various channels including digital, social media, PR, and traditional media.
• Manage relationships with external agencies, vendors, and partners to support brand initiatives.

Skills

Brand management

Marketing strategy

Analytical skills

Communication

Project management

Education

Masters’s degree in Marketing, Business Administration, or related field

Job description

About SmallBatch

SmallBatch is built on what we call The Culinary Art of Fuss, a philosophy that champions precision, patience, and obsessive attention to detail. In a world of haste, we take the unhurried route: sourcing ingredients from their native origins, handcrafting every batch through sensory-led processes, and creating sauces that are rich in taste, texture, and storytelling. Our sauces are not mass-produced. They are born from a meticulous manual process led by master crafters who guide each batch using their eyes, ears, nose, and palate, not timers. Every bottle is a tribute to flavour done right. As we expand our presence into retail, we’re looking for individuals who can help bring this same level of intention and excellence to how SmallBatch shows up on shelves, and in the lives of our customers.

Job Summary

We are looking for a strategic and dynamic Brand Manager to oversee the development and execution of our brand strategy. The Brand Manager will be responsible for maintaining brand integrity, driving brand awareness, and enhancing brand equity across all channels. This role requires a blend of creative thinking, analytical skills, and strategic planning to effectively position our brand in the market.

Responsibilities

• Develop and implement comprehensive brand strategies to achieve company objectives.
• Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape.
• Define brand positioning, messaging, and value proposition that resonates with target audiences.
• Monitor brand performance and KPIs, and analyze data to measure the effectiveness of branding initiatives.
• Collaborate with cross-functional teams including performance marketing, product development, and operations to ensure brand consistency and alignment.
• Lead brand communication efforts across various channels including digital, social media, PR, and traditional media.
• Manage relationships with external agencies, vendors, and partners to support brand initiatives.

Requirements

• Masters’s degree in Marketing, Business Administration, or related field.
• Proven experience in brand management or marketing roles.
• Strong understanding of brand strategy, positioning, and marketing principles.
• Excellent analytical skills with the ability to interpret data and draw actionable insights.
• Creative thinking and ability to translate ideas into compelling brand narratives.
• Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
• Exceptional communication and presentation skills.

Skills: multi-media marketing campaigns,brand management,brand activation,marketing strategy,brand awareness,analytical skills,management,brand strategy