Inside Sales Officer

Srmb Steel; New Town; On-site; INR 300,000 - 500,000; Full time

Job summary

Srmb Steel is seeking a proactive KRO – Data Calling / Lead Generation Officer to identify and qualify potential customers through outbound calling and meticulous database management in Kolkata. The role supports the sales team by generating quality leads and scheduling meetings.

The ideal candidate will have at least 3 years in data calling or related fields, strong communication in English, Hindi, and Bengali, and proficiency in MS Excel.

Qualifications

• Minimum 3 years of relevant experience in data calling, lead generation, tele-calling, or sales coordination.
• Excellent verbal communication in English, Hindi and Bengali preferred.
• Proficient in MS Excel (VLOOKUP, Pivot Table, data filtering, reporting).
• Experience with CRM tools or lead management software is an advantage.
• Graduate in any discipline; additional certification in sales/CRM/data management will be an advantage.

Responsibilities

• Lead Generation & Data Calling: conduct outbound calls to prospective customers and qualify opportunities.
• Database Management: maintain and update customer records in Excel/CRM systems.
• Client Communication & Follow-up: build rapport, follow up with interested clients and coordinate with sales teams.
• Reporting & MIS: prepare daily/weekly/monthly lead gen reports and track productivity.

Skills

Data calling

Lead generation

Tele-sales

Sales coordination

Verbal communication

Education

Graduate

Sales/CRM/data management certification

Tools

MS Excel

CRM software

Job description

Job Description KRO (Data Calling / Lead Generation Officer)

Position Title:

KRO – Data Calling / Lead Generation Officer

Location:

Kolkata

Industry Preference:

Steel / Building Materials / Manufacturing (Preferred)

Experience Required:

Minimum 3 Years of relevant experience in data calling, lead generation, tele-calling, or sales coordination

Employment Type:

Full-Time

Compensation:

As per industry standards

About the Role

We are looking for a proactive and detail-oriented KRO – Data Calling / Lead Generation Officer who will be responsible for identifying, contacting, and qualifying potential customers through outbound calling and database management. The candidate should have strong communication skills and experience in generating quality leads to support the sales team.

Key Responsibilities (KRA/KPI)

Lead Generation & Data Calling

• Conduct outbound calls to prospective customers from provided databases and self-generated leads.
• Identify and qualify business opportunities for the sales team.
• Generate and maintain a pipeline of potential customers.
• Schedule meetings or follow-up calls for the sales team.

Database Management

• Maintain and update customer records in Excel/CRM systems.
• Verify and validate customer information regularly.
• Organize and manage large volumes of lead data accurately.

Client Communication & Follow-up

• Build initial rapport with prospects through professional communication.
• Follow up with interested clients and track conversation outcomes.
• Coordinate with internal sales teams for lead handover and closure support.

Reporting & MIS

• Prepare daily/weekly/monthly lead generation reports.
• Track conversion ratios and calling productivity.
• Share MIS reports with reporting managers.

Required Skills & Competencies

• Minimum 3 years of relevant experience in data calling / lead generation / tele-sales / sales coordination
• Excellent verbal communication skills in English, Hindi & Bengali preferred
• Strong knowledge of MS Excel (VLOOKUP, Pivot Table, data filtering, reporting)
• Experience using CRM tools or lead management software is an advantage
• Strong follow-up and persuasion skills
• Ability to work under targets and deadlines
• Good organizational and analytical skills

Educational Qualification

• Graduate in any discipline
• Additional certification in sales/CRM/data management will be an advantage

Preferred Candidate Profile

• Experience from Steel / TMT / Building Material / Manufacturing Industry preferred
• Candidates from inside sales / tele-calling / lead generation background will be prioritized
• Immediate joiners preferred