Influencer Marketing Specialist

Think WhyNot Group; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Think WhyNot Group in Mumbai is seeking an Influencer Marketing Specialist to identify, evaluate, and onboard creators who align with client objectives and brand.

You will plan and execute campaigns, manage day-to-day creator communications, and coordinate briefs, timelines, and deliverables with cross-functional teams to ensure cohesive storytelling.

This role emphasizes data-driven reporting, trend tracking, and strong ownership to optimize performance across social platforms.

Qualifications

• Develop and execute influencer marketing strategies aligned with brand objectives and campaign goals.
• Identify and recommend relevant creators based on audience, engagement, and relevance.
• Create creator-led content strategies and deck presentations for campaigns.

Responsibilities

• Identify, evaluate, and onboard influencers across social platforms.
• Plan and execute influencer campaigns with timelines and deliverables.
• Coordinate briefs, timelines, and approvals; manage communications with creators.
• Track performance metrics and compile reports with actionable insights.

Skills

Influencer marketing

Campaign management

Creator relations

PowerPoint/Slides

Tools

PowerPoint

Google Slides

Job description

Company Description

Think WhyNot Group is a multidisciplinary organization that brings together a strategic creative and digital agency with a dedicated films production house. The agency delivers insightful, research-driven, measurable work across branding, corporate communication, marketing, and internal communication. The films division focuses on end-to-end production, creating high-quality visual content for a range of brand and corporate projects. Across both businesses, the group maintains a consistent principle of thoughtful, strategy-led execution for every project. Team members collaborate closely to build impactful, idea-driven solutions for diverse clients.

Role Description

The Influencer Marketing Specialist is a full-time, on-site role based in Mumbai. This role is responsible for identifying, evaluating, and onboarding influencers across social platforms that align with client and agency objectives. The specialist will plan and execute influencer campaigns, manage day-to-day communication with creators, and coordinate briefs, timelines, and deliverables. They will monitor campaign performance, track metrics, and compile reports with actionable insights for internal teams and clients. The position also involves collaborating with creative, social media, and production teams to ensure cohesive storytelling, brand consistency, and effective integration of influencer content into broader marketing strategies.

Requirements

• Minimum 2 years of Experience
• Develop and execute influencer marketing strategies aligned with brand objectives, target audiences and campaign goals.
• Identify and recommend relevant creators based on audience, content quality, credibility, engagement and cultural relevance.
• Develop creative content strategies and creator-led ideas that are authentic, engaging and platform-native.
• Manage influencer campaigns end-to-end, from creator identification and briefing to execution, approvals and reporting.
• Build strong relationships with creators, talent managers and influencer agencies while negotiating commercials and deliverables.
• Work closely with creative, strategy, account management and production teams to bring campaigns to life.
• Create compelling influencer marketing decks and presentations, with strong proficiency in PowerPoint/Google Slides and storytelling.
• Track social media trends, emerging creators, formats and cultural conversations to bring fresh opportunities to campaigns.
• Analyse campaign performance and translate data into actionable insights and recommendations.
• Manage multiple campaigns simultaneously with strong ownership, attention to detail, communication and timely execution.