Influencer Marketing Senior Executive

MOI MEDIA; Mumbai; On-site; INR 600,000 - 750,000; Full time

Job summary

MOI MEDIA, a boutique marketing agency in Mumbai, seeks an Influencer Marketing Executive for on-site work in South Mumbai. You will identify and onboard creators, negotiate collaborations, and manage end-to-end influencer campaigns across platforms.

You will coordinate briefs, timelines, and deliverables, ensuring alignment with brand objectives and campaign strategy. Daily tasks include tracking performance, reporting, and collaborating with clients and teams.

Qualifications

• 2+ years of experience in influencer marketing or related campaigns.
• Strong ability to identify and onboard relevant creators.
• Excellent written and verbal communication with clients.
• Ability to analyze campaign performance and prepare clear reports.
• Organizational and project management skills for multiple campaigns.

Responsibilities

• Identify and onboard relevant creators for campaigns.
• Negotiate collaborations and manage partnerships end-to-end.
• Coordinate briefs, timelines and deliverables across campaigns.
• Track performance, maintain databases, and generate reports.
• Communicate with creators, internal teams and clients regularly.
• Research trends and suggest creative formats to enhance campaigns.

Skills

Influencer marketing

Campaign management

Creator outreach

Negotiation

Analytics & reporting

Client communication

Project coordination

Education

Bachelor's in Marketing/Communications

Job description

MOI MEDIA is a boutique marketing agency based in Mumbai, founded in 2021. The agency specializes in creator-led campaigns that feel genuine, reach the right audience, and deliver measurable impact. MOI MEDIA emphasizes strong planning, smooth execution, and detailed reporting, giving brand partners clear visibility into performance and learnings. The team has worked with 30+ leading brands, executed 500+ campaigns, and collaborated with over 10,000 creators in beauty, fashion, lifestyle, health, and wellness. Clients include well-known brands such as Dove, NIVEA, Lakmē, Danone, Pond's, Sunsilk, TRESemmé, Love Beauty & Planet, Shoppers Stop, Surf Excel, Pears, CloseUp, and Simple Skincare.

Role Description

This is a full-time, on-site Influencer Marketing Executive role based in South Mumbai. The role involves identifying and onboarding relevant creators, negotiating collaborations, and managing end-to-end influencer campaigns across platforms. The Influencer Marketing Executive will coordinate briefs, timelines, and deliverables, ensuring content aligns with brand objectives and campaign strategy. Daily tasks include tracking campaign performance, maintaining databases and reports, and communicating regularly with creators, internal teams, and clients. The role also includes researching trends, suggesting creative formats, and supporting new business pitches with influencer-related insights and ideas.

Qualifications

• Strong influencer marketing and campaign management skills, including creator outreach, negotiation, and relationship building.
• 2+ years of experience with understanding of platforms such as Instagram, YouTube, and emerging creator ecosystems.
• Ability to analyze campaign performance, prepare clear reports, and interpret metrics to optimize future initiatives.
• Excellent written and verbal communication skills, with strong attention to detail and comfort in client-facing interactions.
• Organizational and project management skills to handle multiple campaigns, deadlines, and stakeholders simultaneously.
• Interest or experience in beauty, fashion, lifestyle, health, or wellness categories is an advantage.
• Prior experience in influencer marketing, social media, or agency-side roles preferred; relevant degree in marketing, communications, or a related field is beneficial.
• Ability to work on-site in Lower Parel (Mumbai), collaborate with a small, fast-paced team, and adapt quickly to evolving campaign needs.