Campaign Manager - Influencer Marketing

Puretech Digital; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Puretech Digital in Mumbai is seeking a results-driven Campaign Manager - Influencer Marketing to plan, execute, and optimise influencer-led campaigns across digital platforms. This hands-on role requires someone who understands influencer ecosystems end-to-end and can manage campaigns from brief to post-campaign reporting with a performance mindset.

You will collaborate closely with creators, agencies, and internal teams to drive awareness, engagement and conversions, while maintaining strong

Qualifications

• Bachelor's degree in Marketing, Communications, Media, or a related field.
• 2–3 years hands-on experience in influencer marketing or campaign management.
• Strong analytical mindset with experience using performance tracking and reporting tools.

Responsibilities

• Plan and execute influencer campaigns aligned with brand objectives.
• Identify and onboard influencers across platforms.
• Coordinate content creation, approvals, and publishing schedules.
• Analyse data, report insights and ROI.
• Collaborate with Creative, Social, and Paid Media teams.
• Stay updated on influencer trends and formats.

Skills

Influencer marketing

Campaign planning

Sourcing & relationships

Performance tracking

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the Role:

We are looking for a results-driven Campaign Manager - Influencer Marketing to plan, execute, and optimise influencer-led campaigns across digital platforms. This is a hands-on, execution-focused role for someone who understands influencer ecosystems end-to-end and can independently manage campaigns from brief to post-campaign reporting.

The ideal candidate brings strong coordination skills, a performance mindset, and the ability to work closely with creators, agencies, and internal teams to deliver measurable outcomes.

Key Responsibilities:

1. Campaign Planning & Execution

• Execute influencer marketing campaigns aligned with brand and campaign objectives.
• Translate briefs into actionable influencer strategies focused on awareness, engagement, and conversions.
• Manage campaign timelines, deliverables, and execution across multiple platforms.

2. Influencer Sourcing & Relationship Management

• Identify, evaluate, and onboard influencers across platforms such as Instagram, YouTube, X, etc.
• Work with a wide spectrum of creators - from nano and micro influencers to macro and celebrity talent.
• Build and maintain strong working relationships with influencers, talent managers, and agencies.

3. Content Coordination & Quality Control

• Share clear campaign briefs and creative guidelines with influencers.
• Coordinate content creation, approvals, and publishing schedules.
• Ensure all content aligns with brand tone, platform best practices, and campaign goals.

4. Performance Tracking & Reporting

• Analyse data to identify what worked, what didn’t, and optimisation opportunities.
• Prepare post-campaign reports with insights, learnings, and ROI highlights.

5. Cross-Functional Collaboration

• Work closely with internal teams such as Creative, Social Media, and Paid Media to ensure seamless campaign integration.
• Support senior team members and guide junior colleagues on influencer execution best practices when required.

6. Trend Awareness & Innovation

• Stay updated on influencer marketing trends, platform updates, and emerging creator formats.
• Suggest new execution ideas, creator formats, and campaign approaches to improve performance.

Requirements:

1. Educational Qualification

• Bachelor's degree in Marketing, Communications, Media, or a related field.

2. Experience

• 2-3 years of hands-on experience in influencer marketing or campaign management.
• Proven experience managing campaigns across multiple platforms and influencer tiers.
• Strong understanding of influencer ecosystems and social media platforms.
• Excellent coordination and project management skills with attention to detail.
• Analytical mindset with experience using performance tracking and reporting tools.
• Strong communication and negotiation skills for influencer and stakeholder management.
• Ability to handle multiple campaigns in a fast-paced, execution-heavy environment.

Why Join Us?

• Help shape and grow the Influencer Marketing vertical at one of India's leading independent digital agencies
• Work alongside leadership and get hands-on exposure to new-age, content-led growth models
• Autonomy, visibility, and a clear path to leadership as you prove success in the role
• Be part of a dynamic team that's rewriting how brands use creators for business outcomes