Influencer Marketing Manager

Divo; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Divo in Bengaluru is seeking an experienced Manager to lead end-to-end influencer marketing campaigns, manage teams and brand relationships, and ensure delivery with quality, speed and accountability.

The ideal candidate will have 5+ years of agency experience with hands-on expertise in Influencer Marketing, Creator Management and Campaign Execution. You will collaborate with multiple internal teams to drive successful campaigns.

Qualifications

• 5+ years of agency experience required.
• Strong hands-on experience in Influencer Marketing, Creator Management and Campaign Execution.
• Proven ability to lead teams and manage multiple campaigns simultaneously.
• Excellent brand/client handling and communication skills.
• Deep understanding of YouTube, Instagram and other major creator platforms.

Responsibilities

• Lead end-to-end influencer campaigns from brief to closure, ensuring timelines and quality.
• Oversee the execution team, assign responsibilities and track performance.
• Serve as primary contact for brands, manage expectations and maintain clear communication.
• Manage creators and creator managers across platforms, including negotiations and deliverables.
• Collaborate with Creative, Strategy, Creator Partnerships, Sales and internal teams for seamless execution.
• Identify risks early and mitigate brand, creator and execution challenges.
• Review content, scripts and deliverables for brand alignment and platform requirements.
• Monitor trackers, live content, performance data and reporting with accuracy.
• Ensure adherence to SOPs, processes, approvals and closure requirements.
• Foster a culture of ownership, accountability and proactive problem solving.

Skills

Influencer Marketing

Creator Management

Campaign Execution

Team Leadership

Brand Communication

YouTube

Instagram

Job description

Role Overview

We are looking for an experienced Manager to lead the end-to-end execution of influencer marketing campaigns, manage teams, creators and brand relationships, and ensure campaigns are delivered with quality, speed and accountability.

The candidate must have minimum of 5+ years of agency experience, with strong hands-on experience in Influencer Marketing, Creator Management and Campaign Execution.

Key Responsibilities

• Lead end-to-end execution of influencer campaigns from brief to closure, ensuring timelines, quality and deliverables are met.
• Manage and lead the execution team, allocate responsibilities, track performance and ensure clear ownership across campaigns.
• Act as a key point of contact for brands, understanding requirements, managing expectations and ensuring smooth communication.
• Manage creators and creator managers across platforms, including negotiations, deliverables, content, timelines, reworks and escalations.
• Work closely with Creative, Strategy, Creator Partnerships, Sales and other internal teams to ensure seamless campaign execution.
• Proactively identify campaign risks and solve/mitigate brand, creator and execution challenges to avoid delays and escalations.
• Review campaign content, scripts and deliverables to ensure brand brief, messaging, quality and platform requirements are met.
• Have a strong understanding of YouTube, Instagram and other major creator platforms, including content formats, creator ecosystems and platform best practices.
• Monitor campaign trackers, deliverables, live content, performance data and reporting with high accuracy.
• Ensure adherence to internal SOPs, processes, approvals and campaign closure requirements.
• Drive a culture of ownership, accountability, proactive problem-solving and timely execution within the team.

Required Experience & Skills

• 5+ years of experience in an agency – mandatory.
• Strong experience in Influencer Marketing and Creator Management – mandatory.
• Proven experience in leading teams and managing multiple campaigns simultaneously.
• Strong brand/client handling and communication skills.
• Good understanding of YouTube, Instagram and other social/creator platforms.
• Strong creator relationship management and negotiation skills.
• Ability to identify problems early and develop practical solutions and mitigation plans.
• Strong coordination and collaboration across multiple internal teams.
• Excellent execution, follow-up, organisation and problem-solving skills.
• Ability to work in a fast-paced environment with tight deadlines and high ownership.