Influencer Marketing -Executive

Kushals Fashion Jewellery; Bengaluru; On-site; INR 350,000 - 500,000; Full time

Job summary

Kushals Fashion Jewellery is seeking an Influencer Marketing Executive to manage end-to-end campaigns, from ideation to post-campaign reporting. You will work with creators across Instagram and YouTube, plan content aligned with our fashion brand, and monitor performance to drive strategic insights.

The role requires 1–3 years of experience, strong communication, and the ability to coordinate with multiple teams to deliver scalable content and events.

Qualifications

• Hands-on experience with Instagram and YouTube creators and campaigns.
• Strong understanding of influencer marketing and content strategy.
• Ability to manage multiple campaigns in a fast-paced environment.
• Proficient in tracking engagement metrics and reporting.

Responsibilities

• Execute influencer marketing campaigns end-to-end, from ideation to reporting.
• Identify, onboard and collaborate with influencers across fashion and regional markets.
• Coordinate content strategy and creative briefs aligned with brand tone.
• Monitor performance metrics and share actionable insights with stakeholders.
• Plan influencer events and UGC initiatives to boost engagement.
• Collaborate with digital marketing, PR and brand teams for integrated campaigns.
• Ensure content guidelines are followed and approvals obtained efficiently.

Education

Bachelor's degree in Marketing/Communications

Job description

Influencer Marketing Executive - Job Description

As an Influencer marketing executive, you are responsible for managing the end-to-end

operations of our influencer marketing campaigns. This includes identifying the right

partners, driving campaign execution, strategizing on content and aligning content with

brand strategy.

This role demands a strong understanding of the fashion and influencer ecosystem, a

creative eye for content, and proven experience in working with creators across platforms

including YouTube and hyper local influencers.

Responsibilities

• Execute influencer marketing campaigns end-to-end, from ideation to execution, optimisation, and post-campaign reporting.
• Support the development of campaign concepts and assist in defining KPIs in alignment with brand objectives.
• Identify, evaluate, and onboard influencers and creators across fashion, lifestyle, and regional markets, based on audience relevance, content quality, and performance metrics.
• Manage collaborations across Instagram and YouTube, overseeing both short-form and long-form content strategies.
• Create and disseminate clear creative briefs and content guidelines to ensure consistency with brand tone, positioning, and messaging.
• Monitor campaign performance, analyse results, and share actionable insights and reports with stakeholders and the reporting manager.
• Execute barter-led collaborations and UGC initiatives to drive authentic engagement and scalable content creation.
• Plan and manage influencer events, guest lists, and community-led initiatives to enhance brand visibility and cultural relevance.
• Collaborate cross-functionally with digital marketing, regional marketing, PR, and brand teams, as well as external partner brands, for integrated campaigns.
• Coordinate with internal teams to enable effective utilisation of influencer content across platforms.
• Must keep up with the latest trends on social media and within the influencer community.

Candidate Profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 1–3 years of experience in influencer marketing, managing campaigns end-to-end.
• Hands-on experience with Instagram and YouTube creators, including regional influencers.
• Proven experience supporting new store launches, including influencer outreach, store visit content, launch-day amplification, and post-launch visibility.
• Exposure to influencer events, UGC initiatives, and paid and barter collaborations.
• Strong understanding of influencer and content strategy with a creative eye for storytelling and aesthetics.
• Experience in drafting influencer briefs, managing deliverables, and coordinating approvals.
• Proficient in social media platforms and influencer marketing tools for tracking and reporting.
• Working knowledge of key performance metrics (reach, engagement, views, CPV, CTR).
• Strong communication and coordination skills; comfortable working cross-functionally.
• Ability to manage multiple campaigns in a fast-paced environment.
• Up-to-date with social media trends and creator ecosystem best practices.