Influencer Marketing - Regional (South)

Traya; Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Traya is seeking a creative and data-driven Influencer Marketing professional to lead creator collaborations from scouting to ROI tracking. You will manage campaigns, negotiate deals, and ensure content aligns with Traya's voice and medical accuracy.

You will identify and onboard influencers, plan campaigns, and collaborate with cross-functional teams to scale our brand through authentic partnerships across platforms.

Qualifications

• 3+ years in influencer marketing or social media marketing.
• Strong understanding of the Indian influencer ecosystem.
• Excellent communication and negotiation skills.
• Ability to manage multiple conversations, deadlines, and stakeholders.
• Comfortable with data, performance dashboards, and campaign metrics.
• Creative mindset with trends, formats, and storytelling.

Responsibilities

• Identify and onboard influencers across YouTube, Instagram, and other platforms.
• Plan monthly influencer marketing calendars and develop briefs.
• Negotiate deliverables and guide creators on brand tone and medical accuracy.
• Track content performance, CAC, and ROI; optimize campaigns.
• Collaborate with brand, content, creative, and paid marketing teams.

Skills

Influencer marketing

Creator management

Data-driven

Communication

Negotiation

Project planning

Performance analysis

Job description

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Having raised institutional capital from marquee VCs like Fireside Ventures, Kae Capital, Whiteboard Capital, Traya has more than 2.5L+ customers, with a 93% success rate and 30% MoM growth over the past year.

Brand Vision & Philosophy:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers.

Role Overview:

We are looking for a creative, data-driven, and highly organized Influencer Marketing professional to lead and execute our creator collaborations. This role will own the influencer funnel right from scouting creators to managing campaigns, negotiating deals, tracking ROI, and turning influencer content into a powerful brand engine.

Key Responsibilities:

1) Influencer Identification & Onboarding

• Identify and onboard influencers across YouTube, Instagram, and other emerging platforms.
• Maintain an updated database of creators across niches like lifestyle, beauty, wellness, dermatology, and hair care.
• Pre-screen creators based on engagement, audience quality, and brand fit.

2) Campaign Planning & Execution

• Build monthly influencer marketing calendars aligned with brand objectives.
• Develop briefs, negotiate deliverables, and ensure timely content delivery.
• Guide creators on messaging aligned with Trayas tone of voice and medical accuracy.
• Ensure compliance with internal clinical claims, disclosures, and brand guidelines.

3) Relationship Management

• Build long-term relationships with high-performing influencers.
• Develop a network of agencies, talent managers, and micro/macro creators.
• Coordinate shoots, product dispatch, and content approvals.

4) Performance Tracking & Optimization

• Track performance of all influencer content views, engagement, conversions, CAC, and ROI.
• Conduct A/B tests on messaging, formats, and creator categories.
• Identify high-performing content to repurpose for ads and brand channels.

5) Cross-functional Collaboration

• Work closely with brand, content, creative, and paid marketing teams.
• Share creator insights for overall brand strategy.
• Coordinate with product and operations teams for timely product delivery.

What we are looking for:

• 3+ years of experience in influencer marketing, creator management, or social media marketing (D2C/e-commerce preferred).
• Strong understanding of the Indian influencer ecosystem.
• Excellent communication and negotiation skills.
• Ability to manage multiple conversations, deadlines, and stakeholders.
• Comfortable working with data, performance dashboards, and campaign metrics.
• A creative mindset with an eye for trends, content formats, and storytelling.