Brand Marketing Lead

Truva; Mumbai; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Truva in Mumbai is seeking an experienced brand marketer to build a strong, distinctive brand for home buyers and sellers, with a social-first mindset and cross-channel reach.

You will drive campaigns across digital, print, and on-ground channels, create assets for partners, and own the brand during a pivotal scaling phase post-Series A, collaborating with IIT & Stanford founders. This role demands strategic thinking and keen aesthetics to elevate visibility and trust in the Indian market.

Qualifications

• 4–6 years of brand marketing experience with storytelling and social-first thinking.
• Sharp eye for design, aesthetics, and compelling content.
• Strategic thinker who can execute end-to-end.
• Strong consumer insights and understanding of brand building.
• Own the brand at a pivotal moment as we scale post-Series A.
• Lead brand thinking and execution, not just campaigns.
• Collaborate with IIT & Stanford founders who value craft and clarity.
• Build a trust-first category brand in India.
• High standards, fast growth with accountability.

Responsibilities

• Build a strong, distinctive, and consistent brand that stays top-of-mind for home buyers and sellers.
• Drive Truva's organic presence across Instagram, YouTube, LinkedIn, and other digital touchpoints.
• Lead and execute brand campaigns across digital, print, and on-ground channels to build trust and brand recall.
• Create high-impact brand assets for channel partners to strengthen visibility, credibility, and conversion.

Skills

Brand marketing

Storytelling

Social marketing

Design aesthetics

Content creation

Strategic thinking

Consumer insights

Job description

• Build a strong, distinctive, and consistent brand that stays top-of-mind for home buyers and sellers
  
• Drive Truva's organic presence across Instagram, YouTube, LinkedIn, and other digital touchpoints.
  
• Lead and execute brand campaigns across digital, print, and on-ground channels to build trust and brand recall.
  
• Create high-impact brand assets for channel partners to strengthen visibility, credibility, and conversion.
  

Requirements

What we're looking for:

• 4 to 6 years of experience in brand marketing with strong storytelling and social-first thinking.
  
• A sharp eye for design, aesthetics, and compelling content.
  
• A strategic thinker who is equally comfortable executing end-to-end.
  
• Strong customer insighting ability with a deep understanding of consumer behaviour and brand building.
  
• Own the brand at a pivotal moment: Shape Truva’s brand as we scale post–Series A.
  
• Real ownership, real impact: Lead brand thinking and execution, not just campaigns.
  
• Founder-level access: Work closely with IIT & Stanford founders who value craft and clarity.
  
• Build a trust-first category brand: Help reimagine how India experiences buying and selling homes.
  
• High standards, fast growth: A culture that rewards quality, initiative, and accountability.