Brand Manager

Traya; Mumbai; On-site; INR 1,500,000 - 2,200,000; Full time

Job summary

Traya is seeking a Brand Manager to drive strategy, positioning, and execution across markets. This role requires a strong understanding of consumer behavior and brand fundamentals to build and grow Traya's brand equity.

You will identify growth opportunities, validate ideas with insights, and scale campaigns that connect with customers across channels. You will own category growth, collaborate with product, creative, and media teams, and measure impact with robust dashboards.

Qualifications

• 3+ years of experience in consumer-facing marketing.
• Proven track record in startup/high-growth environments.
• Strong understanding of brand positioning, GTM strategy, and communications.
• Ability to translate insights into actionable marketing plans.

Responsibilities

• Driving brand equity across product, proposition, GTM, communication.
• Lead insights collection and ensure data shapes product decisions.
• Lead and analyze integrated marketing campaigns from concept to execution.
• Experiment with channels and formats via data analysis and iteration.
• Own revenue targets, margins, and operating cadence for the category.
• Define segment focus, pricing/packaging, and geo priorities; plan ROI-focused execution.
• Build a disciplined test-and-learn engine across product, tech, ops, and marketing.
• Own full-funnel acquisition and improve conversion and retention.
• Stand up dashboards and models for forecasting and risk.

Skills

Brand strategy

Go-to-market

Consumer insights

Campaign management

Job description

Founded in 2019, Traya is one of India's largest digital health-tech platforms for haircare and hair loss. Our mission is to use technology to scale healthcare solutions to 520M+ Indians that are suffering from hair loss with a holistic 360-degree solution, which includes clinically proven, doctor-backed medicines, access to Traya doctors, personal hair coach, customized diet plans, and more!

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus, Traya sits at the forefront of the multi-billion-dollar hair care solutions category.

Brand Vision & Philosophy

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact. Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients

.We want to be synonymous with the term hair fall and hair care. We are building a brand that does not compromise on efficacy and is loved by customers.

The Traya Model

Our secret lies in the power of diagnosis. Our unique platform diagnoses the patient's hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically-trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track.

The Role:

The Brand Manager will be responsible for driving brand strategy, positioning, and execution for Traya across markets. This role demands a strong understanding of consumer behavior & brand fundamentals to establish and grow Traya's brand equity. You will be instrumental in driving our growth and transformation by identifying, validating, and scaling growth opportunities.

Responsibilities:

• Driving brand equity across product, proposition, GTM, communication
• Be the custodian of the consumer, and lead entire function of generating insights centrally for the brand. Ensure the derived customer insights shape our product and communication decisions
• Lead and analyze integrated marketing campaigns from conceptualization to execution. Work with the Creative and Media buying agencies to conceptualize & executive innovative marketing campaigns.
• Innovate on marketing and communication channels/formats/concepts via constant experimentation, data analysis and iteration.
• Own Category P&L & Operating Cadence: Set revenue, margin, and efficiency targets for the category; run weekly/monthly reviews, enforce unit-economics guardrails, and course-correct decisively.
• Growth Strategy & Portfolio Architecture: Define segment focus, propositions, pricing/packaging, and geo priorities; translate into a ruthlessly prioritized, ROI-backed execution roadmap.
• Experimentation at Scale: Build a disciplined test-and-learn engine across product, tech, ops, and marketing with clear hypotheses, success criteria, and scale/kill decisions.
• Full-Funnel Ownership: Orchestrate acquisition conversion levers end-to-end;Tighten handoffs, reduce leakage, expand LTV, and stabilize predictable revenue.
• Analytics, Forecasting & Risk: Stand up trustworthy dashboards and models (cohort, funnel, demand/supply), run scenario planning, and proactively mitigate revenue risk.

Required Experience:

• 3+ years of relevant experience in Consumer Facing Marketing. Proven track record in a startup/high-growth/Innovation environment
• Demonstrated excellence in creating and leading Brand Strategy including Brand Positioning & Go to Market Strategy.
• Strong business acumen with an understanding of tech-enabled consumer markets
• Strong experience in Consumer Insighting & translating insights into Brand Strategy & Communication.
• Demonstrated ability to ideate and execute innovative business strategies