Influencer Marketing Executive

Sotrue; Dadri; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Sotrue, India’s glow-first beauty brand, is hiring a Senior Influencer Marketing Executive to lead influencer initiatives across Beardhood, Sotrue, and Djokr. You will shape strategy, cultivate creator relationships, and drive brand engagement.

Own end-to-end campaigns, collaborate with marketing, creative, and product teams, analyze performance data, and optimize budgets and timelines to boost revenue.

Qualifications

• 6 months –3 years of experience in influencer marketing, preferably in D2C or personal care brands.
• Demonstrated success in managing and scaling influencer programs.
• Strong understanding of content marketing, creator trends, and social media platforms.
• Excellent communication and negotiation skills.
• Proficient in influencer marketing tools and analytics platforms.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Prior experience in the grooming, beauty, or lifestyle space is a plus.

Responsibilities

• Develop and execute end-to-end influencer marketing strategies for all APPL brands
• Identify, onboard, and manage relationships with influencers and content creators across platforms (Instagram, YouTube, etc.)
• Plan and run targeted influencer campaigns aligned with brand and product goals
• Collaborate with internal teams for campaign planning, creative briefs, and approvals
• Track campaign performance, analyze data, and deliver actionable insights for optimization
• Stay current with influencer marketing trends, content formats, and platform changes
• Negotiate contracts and ensure alignment of deliverables, timelines, and budgets
• Maintain an influencer database and implement performance evaluation frameworks

Skills

Influencer marketing

Relationship management

Communication skills

Negotiation

Data analysis

Campaign management

Content marketing

Job description

About Us

Sotrue is India’s first glow-first beauty brand, reimagining glow not just as a finish but as a feeling. We create effortless, everyday skincare–makeup hybrids made for Indian skin tones, climates, and lifestyles. Built for the women of Bharat who want glow they can trust, Sotrue blends highperformance formulas, inclusive shades, and relatable storytelling to make beauty simple and accessible. With strong presence across D2C, marketplaces, and quick commerce, we’re scaling fast — on track to reach ₹100 Cr ARR by 2026. Our leadership team includes professionals from Bain & Co. and KPMG.

Role Overview

We are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives across our portfolio of brands—Beardhood, Sotrue, and Djokr. The ideal candidate should have a strong understanding of influencer ecosystems, excellent relationship-building skills, and a track record of executing high-impact campaigns.

This role will own the influencer marketing function and collaborate closely with marketing, creative, and brand teams to drive brand awareness, engagement, and revenue. Responsibilities

• Develop and execute end-to-end influencer marketing strategies for all APPL brands
• Identify, onboard, and manage relationships with influencers and content creators across platforms (Instagram, YouTube, etc.)
• Plan and run targeted influencer campaigns aligned with brand and product goals
• Collaborate with internal teams for campaign planning, creative briefs, and approvals
• Track campaign performance, analyze data, and deliver actionable insights for optimization
• Stay current with influencer marketing trends, content formats, and platform changes
• Negotiate contracts and ensure alignment of deliverables, timelines, and budgets
• Maintain an influencer database and implement performance evaluation frameworks

Qualifications

• 6 months –3 years of experience in influencer marketing, preferably in D2C or personal care brands
• Demonstrated success in managing and scaling influencer programs
• Strong understanding of content marketing, creator trends, and social media platforms
• Excellent communication and negotiation skills
• Proficient in influencer marketing tools and analytics platforms
• Ability to manage multiple campaigns simultaneously in a fast-paced environment
• Prior experience in the grooming, beauty, or lifestyle space is a plus

What’s in it for you

• Opportunity to lead and shape the influencer marketing vertical at a high-growth D2C startup
• Fast-track career growth in a performance-driven environment
• Direct collaboration with a leadership team from top consulting firms
• A dynamic, creative, and ambitious work culture
• Competitive compensation and benefits package