Influencer Marketing Manager

K.R. Mangalam University; Gurugram District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

K.R. Mangalam University is seeking an Influencer Marketing Manager to spearhead strategies for creator engagement. The successful candidate will develop and execute marketing campaigns across platforms such as Instagram and YouTube to enhance the university’s brand and support admissions goals.

Applicants should possess a Bachelor's degree in Marketing or Communications with 4–7 years of relevant experience in influencer marketing. Strong negotiation skills and proficiency in English and Hindi are required.

Qualifications

• Minimum 4–7 years in influencer or digital marketing, preferably in education.
• Strong knowledge of India's creator ecosystem and analytics tools.
• Fluent in English and Hindi.

Responsibilities

• Develop and execute influencer marketing campaigns across digital platforms.
• Identify and onboard relevant creators for influencer partnerships.
• Manage end-to-end campaign delivery and performance reporting.
• Own the influencer marketing budget and track ROI on partnerships.
• Maintain an influencer database and coordinate content shoots.

Skills

Influencer marketing

Project management

Negotiation

Communication skills

Data analysis

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

HypeAuditor

Kofluence

Qoruz

Job description

We are looking for an Influencer Marketing Manager to lead our creator and influencer engagement strategy. You will build partnerships with digital creators, education influencers, and student ambassadors to amplify the university’s brand and support admissions objectives

Key Responsibilities

• Develop and execute influencer marketing campaigns across Instagram, YouTube, LinkedIn, and short‑video platforms aligned with admissions cycles and brand goals.
• Identify, evaluate, and onboard relevant creators—from macro influencers to micro/nano education and student content creators.
• Manage end‑to‑end campaign delivery: briefing, content approval, scheduling, go‑live, and post‑campaign performance reporting.
• Own the influencer marketing budget; negotiate contracts and track ROI across all partnerships.
• Maintain an influencer database tracking engagement metrics, audience demographics, and campaign outcomes.
• Coordinate campus visits and experiential content shoots with creators.
• Ensure compliance with ASCI disclosure guidelines for all influencer partnerships.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• 4–7 years in influencer/digital marketing, preferably in education or youth-focused sectors.
• Strong knowledge of India’s creator ecosystem and influencer analytics tools (HypeAuditor, Kofluence, Qoruz, or similar).
• Excellent negotiation, project management, and communication skills in English and Hindi.
• Data‑driven mindset with ability to translate campaign metrics into actionable insights.