Influencer Marketing Manager

Heads Up For Tails; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Heads Up For Tails (HUFT) is seeking an Influencer Manager to build and manage creator relationships, turning them into brand outcomes. You’ll handle campaigns from identification to live content and measurement, collaborating with internal teams and agencies to deliver strong briefs and measurable results.

You’ll work across creators, agencies and internal teams, negotiating commercials, planning campaigns, and driving creator-led commerce with a strong emphasis on authentic content and

Qualifications

• 3–4 years of experience in Influencer Marketing, Creator Partnerships, Social Media or Digital Marketing.
• Strong understanding of Instagram, YouTube and emerging platforms.
• Good understanding of the Indian creator ecosystem.
• Strong communication, negotiation and relationship‑building skills.
• Good project management and organisational skills.
• Comfortable managing multiple campaigns and timelines.
• Comfortable with Excel, campaign reporting and performance metrics.
• Affiliate marketing / creator‑led commerce experience is a plus.
• Experience in pet, lifestyle, fashion, beauty, FMCG or consumer brands is a plus.
• Genuine interest in pets and understanding of the pet‑parent ecosystem.

Responsibilities

• Find & Build the Right Creator Network.
• Identify, evaluate and onboard creators relevant to HUFT and pet parents.
• Build long-term relationships with creators, talent managers and agencies.
• Evaluate creators beyond follower count — audience fit, content quality, credibility and influence.
• Negotiate commercials, deliverables and timelines.
• Plan & Run Campaigns.
• Manage influencer campaigns end-to-end — from creator selection and briefing to go-live and closure.
• Work with Brand, Social, Creative, E‑commerce and Marketplace teams to create strong briefs.
• Manage product seeding, calendars, content submissions, approvals and go-lives.
• Keep multiple creators, campaigns and timelines moving.
• Execute campaigns around launches, seasonal moments and commerce events.
• Ensure Content Feels Right.
• Work with creators to develop content that feels natural to their voice while staying true to HUFT.
• Review content for brand alignment, quality and campaign objectives.
• Partner with Creative and Social teams to improve content continuously.
• Proactively solve issues instead of waiting for them to elevate.
• Drive Business Through Influencer Marketing.
• Drive creator‑led commerce through affiliate links, coupon codes and other attribution models.
• Execute campaigns across HUFT.com, Amazon, Blinkit and other commerce platforms.
• Track metrics such as: Reach & Impressions, Engagement, EMV, CPM, CTR, Conversions, Revenue, ROAS.
• Build post‑campaign reports with clear learnings and next steps.
• Identify high‑performing creators and formats for repeat partnerships.

Skills

Influencer Marketing

Creator Partnerships

Social Media

Digital Marketing

Communication

Negotiation

Relationship Building

Project Management

Organisational Skills

Campaign Reporting

Performance Metrics

Tools

Excel

Instagram

YouTube

Job description

About The Role

At HUFT, creators are more than just a media channel. They are how pet parents discover, learn about, trust and shop with us.

About The Role

At HUFT, creators are more than just a media channel. They are how pet parents discover, learn about, trust and shop with us.

As an Influencer Manager, you’ll build and manage creator relationships and turn them into meaningful brand and business outcomes. You’ll work across creators, agencies and internal teams to take campaigns from creator identification to content going live and measuring results.

We’re looking for someone who understands the creator ecosystem, has a good eye for content, knows how to build relationships and is comfortable with campaign numbers and performance.

The North Star

Build a creator ecosystem that helps more pet parents discover HUFT, trust HUFT and choose HUFT.

What You’ll Do

• Find & Build the Right Creator Network
• Identify, evaluate and onboard creators relevant to HUFT and pet parents.
• Build long-term relationships with creators, talent managers and agencies.
• Evaluate creators beyond follower count — audience fit, content quality, credibility and influence.
• Negotiate commercials, deliverables and timelines.
• Plan & Run Campaigns
• Manage influencer campaigns end-to-end — from creator selection and briefing to go-live and closure.
• Work with Brand, Social, Creative, E-commerce and Marketplace teams to create strong briefs.
• Manage product seeding, calendars, content submissions, approvals and go-lives.
• Keep multiple creators, campaigns and timelines moving.
• Execute campaigns around launches, seasonal moments and commerce events.
• Ensure Content Feels Right
• Work with creators to develop content that feels natural to their voice while staying true to HUFT.
• Review content for brand alignment, quality and campaign objectives.
• Partner with Creative and Social teams to improve content continuously.
• Proactively solve issues instead of waiting for them to elevate.
• Drive Business Through Influencer Marketing
• Drive creator‑led commerce through affiliate links, coupon codes and other attribution models.
• Execute campaigns across HUFT.com, Amazon, Blinkit and other commerce platforms.
• Track metrics such as:
  • Reach & Impressions
  • Engagement
  • EMV
  • CPM
  • CTR
  • Conversions
  • Revenue
  • ROAS
• Build post‑campaign reports with clear learnings and next steps.
• Identify high‑performing creators and formats for repeat partnerships.
• Own Budgets & Partnerships
• Manage influencer and campaign budgets.
• Optimise spends towards high‑performing opportunities.
• Coordinate with agencies, talent partners and vendors.
• Track commercials, invoices, payments and deliverables.
• Ensure campaigns stay within budget and timelines.
• Stay Close to the Creator World
• Keep up with emerging creators, formats, platforms and social trends.
• Understand what pet parents are watching, sharing, saving and discussing.
• Track competitor activity and bring new ideas to HUFT.
• Continuously discover new creators and communities.

What We’re Looking For

• 3–4 years of experience in Influencer Marketing, Creator Partnerships, Social Media or Digital Marketing.
• Strong understanding of Instagram, YouTube and emerging platforms.
• Good understanding of the Indian creator ecosystem.
• Strong communication, negotiation and relationship‑building skills.
• Good project management and organisational skills.
• Comfortable managing multiple campaigns and timelines.
• Comfortable with Excel, campaign reporting and performance metrics.
• Ability to balance creative thinking with commercial thinking.
• Affiliate marketing / creator‑led commerce experience is a plus.
• Experience in pet, lifestyle, fashion, beauty, FMCG or consumer brands is a plus.
• Genuine interest in pets and understanding of the pet‑parent ecosystem.

You’ll Feel at Home at HUFT If You…

• Know that the right creator isn’t always the one with the biggest following.
• Build relationships, not just databases.
• Care about authentic content, not just getting deliverables out.
• Can move from a creator conversation to a performance dashboard comfortably.
• Don’t wait for a playbook — you spot opportunities and figure things out.
• Are comfortable with the fast‑moving, sometimes messy nature of social.
• Like experimenting, learning and improving with every campaign.
• Believe that when people and pets find each other, good things happen.

KPIs / What Success Looks Like

• Influencer‑attributed revenue and conversions
• ROAS / ROI
• Affiliate sales and conversion
• Campaign reach, engagement and EMV
• CTR and CPA
• Creator performance and repeat performance
• Growth of a high‑quality creator network
• Cost efficiency and budget utilisation
• Campaigns delivered on time and to brief
• Quality and relevance of creator content
• Contribution of influencer marketing to launches and key campaigns

Skills: influencer marketing,campaigns,deliverables,ecosystem,commerce,influencer,partnerships