Social Media Manager

Heads Up For Tails; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Medical insurance & perks

Creative ownership

Exposure to campaigns & creator_collab

Opportunities to experiment and learn

Job summary

Heads Up For Tails is seeking an Assistant Manager / Manager – Social Media to turn internet culture and pet-parent trends into compelling content. You will shape HUFT's voice across Instagram, YouTube, LinkedIn, and emerging platforms, balancing creativity with performance and audience insight.

You'll lead from ideation to execution, collaborate with multiple teams, and use AI tools to accelerate ideas while keeping content calendar discipline. A passion for pets and culture helps you stand out.

Qualifications

• 3–5 years in social media, digital content or brand communication.
• Strong understanding of Instagram, YouTube, LinkedIn and creator ecosystem.
• Comfortable using AI tools to speed up creative processes.
• Experience working with creators, influencers or digital communities is a plus.
• Strong storytelling and communication skills.

Responsibilities

• Build the social playbook and execute platform-first strategies across major networks.
• Develop reels, stories, carousels and trend-led content native to each platform.
• Spot emerging trends and decide which to integrate for HUFT.
• Collaborate with Design, Content, Brand, Marketing, creators and influencers to launch ideas.
• Track reach and engagement and use insights to improve future content.
• Maintain content calendars, timelines and multiple priorities with consistent voice.

Skills

Social media strategy

Content creation

AI-assisted ideation

Influencer collaborations

Analytics and reporting

Storytelling and communication

Education

Bachelor's in Marketing/Media/Communications

Job description

If you spend too much time on the internet, know why a reel worked before the views come in, and have strong opinions about what belongs on the feed — we should talk.

At Heads Up For Tails, social isn’t just about posting content. It’s where pet parents discover us, laugh with us, learn from us, and sometimes decide what their pet needs next.

We’re looking for an Assistant Manager / Manager – Social Media who can turn internet culture, pet-parent behaviour, trends and brand stories into content people actually want to watch, share and talk about.

You’ll help shape how HUFT shows up across social — from the everyday reel to the big campaign, from a trending moment to a conversation happening in the comments.

What You'll Be Doing

• Build the social playbook Build and execute platform-first strategies across Instagram, YouTube, LinkedIn and emerging platforms — knowing that what works on one platform may completely flop on another.
• Make people stop scrolling Develop reels, short-form videos, stories, carousels, reactive content and trend-led ideas that feel native to the platform, not like ads pretending to be content.
• Keep your finger on the internet's pulse Spot emerging trends, creator formats, memes, conversations and cultural moments — and figure out which ones HUFT should actually be part of.
• Use AI as your creative sidekick Use tools like ChatGPT, Claude, Gemini and other emerging tools for ideation, scripting, research, captioning, experimentation and making workflows smarter.
• Understand the pet parent Know that dog parents and cat parents aren't necessarily the same audience. Bonus points if you know your way around cat-parent culture and can turn those insights into content.
• Work with the people making it happen Collaborate with Design, Content, Brand, Marketing, creators and influencers to take ideas from “this could be fun” to “this is live.”
• Know when the content is actually working Track reach, engagement, audience behaviour and other social metrics, and use those insights to make the next piece of content better.
• Keep the chaos organised Own content calendars, timelines and multiple priorities while keeping HUFT's voice and visual identity consistent.

Bring ideas, not just execution

We want someone who doesn't wait for a brief to have an idea. Bring us the thought you had while scrolling at 1 AM. Tell us why it could work. Then let's make it.

What We're Looking For

• 3–5 years of experience in social media, digital content or brand communication — agency or brand side.
• Strong understanding of Instagram, YouTube, LinkedIn and the broader creator ecosystem.
• Someone who genuinely understands internet culture, trends and audience behaviour.
• Strong content instincts — you can tell the difference between something that's merely trending and something that's actually relevant to the brand.
• Ability to balance creativity, consistency and performance.
• Comfortable using AI tools to make your creative process faster and better.
• Experience working with creators, influencers or digital communities is a plus.
• Comfortable juggling multiple campaigns, ideas and stakeholders.
• Basic understanding of social analytics and performance reporting.
• Strong storytelling and communication skills.
• A genuine interest in pets, lifestyle and culture is a big plus.

Education: Bachelor's degree in Marketing, Mass Communication, Media, Advertising, Business or a related field.

Why HUFT?

Because you won't just be managing a social media calendar. You'll be helping shape how one of India's most loved pet brands shows up on the internet.

You'll Get To

• Build content that reaches a highly engaged community of pet parents.
• Work on campaigns, creators, trends and platform-first ideas.
• Experiment with new formats, tools and ways of storytelling.
• Work closely with creative, brand and marketing teams.
• Have room to bring your own ideas to the table.
• Build conversations around something people genuinely care about — their pets.

And yes, there will probably be a lot of dog and cat pictures involved.

Come be part of the pack.

What We Offer

A collaborative, pet-friendly workplace

• Medical insurance & perks
• Creative ownership
• Exposure to campaigns & creator collaborations
• Plenty of opportunities to experiment, learn and build. Skills: internet culture,social media,communication